What the Auto Industry Can Teach You About Marketing Dental Implants

During the 1995 Berkshire Hathaway Annual Shareholders Meeting, an audience member asked Warren Buffett and his partner Charlie Munger whether they would ever consider starting a business school. After saying they weren’t interested, Buffett emphasized that he believed he could “learn a lot from other people.” “In fact,” he continued, “if you learn reasonably well from […]

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Two Types of Dental Patients

When planning for the future of your dental practice, one of the most important considerations is what type of patients you want to serve. According to Paul Homoly, dental patients generally fall into two categories, modest-care patients and complex-care patients. Understanding the distinction between modest-care patients and complex-care patients is important because each type wants […]

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