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Category Archives for "Dental Management"

Is SEO Enough to Attract Implant Patients?

A podcast listener recently asked whether Search Engine Optimization (SEO) is enough to attract implant patients. They had a website that was well optimized for dental implant keywords. They also appear on organic search results for some keywords. With that in place, the listener wondered whether they should also do paid advertising through Google AdWords. […]

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How Facebook and Google AdWords Can Work Together to Generate High-Value Implant Patients

When we started Driven Dental Marketing, we wanted to find the most predictable and profitable ways to attract dental patients.  We experimented with different advertising platforms as well as different procedures. In the end, we decided on dental implants. We found them to be the most reliable and profitable procedure to market. We also identified […]

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How to Not Get Burned with In-House Financing for Dental Practices

Many dentists see the value in offering patients in-house financing for dental implants. Because dental implants are such a high-revenue procedure, affordability is often a major obstacle that keeps patients from moving forward. Being able to help patients afford their dental implants can help overcome that obstacle, but in-house financing doesn’t come without challenges, such […]

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What the Auto Industry Can Teach You About Marketing Dental Implants

During the 1995 Berkshire Hathaway Annual Shareholders Meeting, an audience member asked Warren Buffett and his partner Charlie Munger whether they would ever consider starting a business school. After saying they weren’t interested, Buffett emphasized that he believed he could “learn a lot from other people.” “In fact,” he continued, “if you learn reasonably well from […]

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Should you offer in-house financing to dental implant patients?

If the biggest obstacle to closing dental implant cases is the high out-of-pocket costs to patients, does it make sense to offer in-house financing options? Is it too much of a hassle? We know offering in-house financing for dental implant patients isn’t always an easy decision. Running a dental practice is hard enough work that […]

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What a Chocolate Chip Cookie Experiment Can Teach You About Dental Marketing

While it may sound strange, the best dental marketing strategies have a lot in common with how bakers search for the ultimate dessert recipe. For example, The Food Network recently undertook the ultimate cookie quest in search of the perfect chocolate chip cookie. As you might imagine, people tend to be pretty opinionated about what […]

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