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Category Archives for "Dental Practice Management"

What the Auto Industry Can Teach You About Marketing Dental Implants

During the 1995 Berkshire Hathaway Annual Shareholders Meeting, an audience member asked Warren Buffett and his partner Charlie Munger whether they would ever consider starting a business school. After saying they weren’t interested, Buffett emphasized that he believed he could “learn a lot from other people.” “In fact,” he continued, “if you learn reasonably well from […]

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Should you offer in-house financing to dental implant patients?

If the biggest obstacle to closing dental implant cases is the high out-of-pocket costs to patients, does it make sense to offer in-house financing options? Is it too much of a hassle? We know offering in-house financing for dental implant patients isn’t always an easy decision. Running a dental practice is hard enough work that […]

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How Your Auto Mechanic Can Help You Sell More Implant Dentistry

One of our team members, Nick, recently had an experience at the auto mechanic’s shop that reminded him of what dental implant patients experience when looking for teeth replacement solutions. For many people, a trip to the auto mechanic isn’t very fun. Even routine maintenance trips can be a stressful experience for people who don’t […]

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Two Types of Dental Patients

When planning for the future of your dental practice, one of the most important considerations is what type of patients you want to serve. According to Paul Homoly, dental patients generally fall into two categories, modest-care patients and complex-care patients. Understanding the distinction between modest-care patients and complex-care patients is important because each type wants […]

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What a Chocolate Chip Cookie Experiment Can Teach You About Dental Marketing

While it may sound strange, the best dental marketing strategies have a lot in common with how bakers search for the ultimate dessert recipe. For example, The Food Network recently undertook the ultimate cookie quest in search of the perfect chocolate chip cookie. As you might imagine, people tend to be pretty opinionated about what […]

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What Dental School Didn’t Teach You About Implant Case Presentation

While dental school does a great job preparing dentists to treat patients, it does a poor job helping dentists with case presentation, especially dental implant case presentation. For example, even at Harvard School of Dental Medicine, case presentation practice is focused on third- and fourth-year clinics and practicing with colleagues and faculty, as noted on […]

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The Simple Case Presentation Shift That Can Unlock Tremendous Dental Implant Practice Growth

If you have the right clinical training, proven dental implant marketing, and a well-trained team but still struggle to grow your dental implant practice, case presentation might be what’s holding you back. To help you, we reached out to Dr. Paul Homoly, president of Homoly Communications Institute, a leading resource for helping dentists increase case […]

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