Why Choose a Dental Marketing Agency That Specializes in Dental Implants
When building an implant practice, you must decide between hiring a dental marketing agency that specializes in dental implant marketing or a general agency. The truth is, any dental marketing agency can help you get more patients. If you’re looking to build a dental implant practice, however, dental marketing agencies that specialize in marketing to […]
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3 Biggest Reasons Dental Marketing Campaigns Fail
Dental practices come to us to attract new, better, and more consistent dental implant cases. Some come to us having never before run a dental implant marketing campaign. Others have run dental implant marketing campaigns before but not with the success they had hoped. Some set up their campaign themselves. Others used a marketing agency […]
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Two Types of Dental Patients
When planning for the future of your dental practice, one of the most important considerations is what type of patients you want to serve. According to Paul Homoly, dental patients generally fall into two categories, modest-care patients and complex-care patients. Understanding the distinction between modest-care patients and complex-care patients is important because each type wants […]
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What a Chocolate Chip Cookie Experiment Can Teach You About Dental Marketing
While it may sound strange, the best dental marketing strategies have a lot in common with how bakers search for the ultimate dessert recipe. For example, The Food Network recently undertook the ultimate cookie quest in search of the perfect chocolate chip cookie. As you might imagine, people tend to be pretty opinionated about what […]
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