Dr. Bryan Brenner owns and manages an independent dental practice in Seattle, Washington. Generating modest-care patients for routine check-ups and other run-of-the-mill dental procedures was never much of a challenge for him.
However, he found that landing high-value dental implant patients requires a more intensive and time-consuming process that doesn't always end in closing cases.
As a dentist, Dr. Brenner needs to focus on patient care and handling procedures, but much of his time was being spent on qualifying leads and answering administrative questions in an effort to land more high-value patients. Even as a member of Smile Source, he and his team were still spending too much time on nurturing leads.
He started to look for a better solution that would help him stand out in a competitive market while closing more full arch cases.
Problem/Struggle:
Before teaming up with Driven Dental, a patient would typically enter Dr. Brenner's practice not knowing what to expect. Many patients don't know what treatment they need or what the recommended procedures will cost them.
It's up to the doctors and other team members at the practice to take time to educate the patients on their options and guide them through the entire process, including costs, payment options, and financing options.
When the doctors are responsible for providing all of this information to patients, it takes time and focus away from other aspects of the business, including the actual patient care.
When Dr. Brenner realized that this process wasn't allowing him to grow his business the way he would have liked to see it grow, he began looking for a solution. He sought out a company that would take dental implant marketing to another level and help him land more high-value patients with less effort.
Solution:
After the COVID-19 pandemic changed the face of the dental industry, Driven Dental Implant Marketing started designing a program that would improve results while taking time-consuming tasks off the doctors' plates – precisely what Dr. Brenner was looking for in a marketing partner.
Driven Dental designed their Virtual Patient Advocacy (VPA) program as an answer to this question.
The Driven Dental VPA program utilizes a team of specialists who are responsible for all of the following tasks:
- Generating leads
- Nurturing leads through virtual consultations
- 24/7, 365-day availability
- Pre-qualifying patients
- Answering patient questions
- Providing financing options
Once a patient lead has all the information they need and is ready to decide on their dental procedure, Driven Dental sends them to the practice.
In the case of Dr. Brenner's biggest client, his practice was the second of three offices the patient was considering for full-mouth dental implant treatment. The patient was an accountant, so she was naturally price shopping and considering three different treatment plans.
The VPA program built a connection with the patient and showed her the value of choosing Dr. Brenner's practice. She finally came into his office after meeting with the VPA and "loving the video she had sent."
The Driven Dental VPA provided all the information the patient needed to feel comfortable. She asked for permission to follow up with her after consulting with the other practices she was considering and even reached out to her the day before the other consultations to wish her luck.
Thanks to the diligence and attention of the VPA, the client chose Dr. Brenner's practice for her full-mouth restoration and was confident in the amazing patient experience they deliver. Dr. Brenner recalls how the patient "came in for the consultation and was just blown away by the team and staff."
The VPA program built a connection with the patient and showed her the value of choosing Dr. Brenner's practice. She finally came into his office after meeting with the VPA and "loving the video she had sent."
The Driven Dental VPA provided all the information the patient needed to feel comfortable. She asked for permission to follow up with her after consulting with the other practices she was considering and even reached out to her the day before the other consultations to wish her luck.
Thanks to the diligence and attention of the VPA, the client chose Dr. Brenner's practice for her full-mouth restoration and was confident in the amazing patient experience they deliver. Dr. Brenner recalls how the patient "came in for the consultation and was just blown away by the team and staff."
Results:
Dr. Brenner had been working with Driven Dental for three years and was an early advocate for the VPA program. Within the first month of trying it out, he closed this $53,000 case, and the patient didn't even attempt to negotiate the price, even though she had two other consultations and quotes from other practices.
Dr. Brenner believes that "at the end of the day, the reason why she picked us was she just loved the personal connection she made with our team and with our Virtual Patient Advocate – that was definitely what set us apart."
Aside from helping him land his highest-value case, Dr. Brenner enjoys the fact that Driven Dental's VPA has freed up time for his team and him to do what they do best, creating a warm and inviting atmosphere for patients.
He no longer has to worry about weeding through and screening a bunch of patients, trying to figure out who can qualify for financing or not. Now, when these patients get to us, they're ready to roll.
In the first months of the Driven Dental VPA campaign, Dr. Brenner has closed over $100,000 in dentistry. His team is excited and engaged, and in Dr. Brenner's words, "I'm just so excited to have the driven implant marketing team on my team."