As we discuss branding strategy for dental implant practices, it’s easy to enter the discussion with some misconceptions in mind. After all, plenty of people talk about branding, and not everyone has the same definition. For people who run a brick-and-mortar business, like a dental implant practice, there can be a natural avoidance of branding. […]
Continue reading
When it comes to gaining and maintaining a powerful brand identity for your dental implant practice, consistency is key. With consistency, you begin developing relationships with your ideal set of customers. Without it, you run the risk of diminishing patient loyalty. When a prospective patient begins the search for dental implants, they want to see […]
Continue reading
One of the most important pieces of the puzzle, when a patient is deciding to commit to your treatment or not, is emotional connection. As we try to boost our case acceptance rate by removing obstacles for our patients, emotional connection cannot be overlooked. This doesn’t mean that you need to be an effusively outgoing […]
Continue reading
In the digital age, having a powerful brand identity is paramount for any business. While some businesses fail to understand or implement branding, others do, and they reap the reward. A dental practice with a powerful brand will outperform a practice with an inconsistent brand. Having a strong brand identity will improve your practice’s marketing immensely, […]
Continue reading
As you design a process to make a dental implant patient’s journey as smooth as possible, it becomes increasingly important to be able to communicate the problems you’re helping them solve. Helping patients with dental implants isn’t just about the technical details; it’s about the transformation you help them achieve.Focus on the Transformation Not The […]
Continue reading
Everyone knows that you don’t get a second chance at a first impression. But for a dental implant lead, where do you think the first impression occurs? The common thought is that it starts in the lobby. In your lobby, you need to have the right sights, sounds, smells, and a warm smile on your […]
Continue reading
As a dental implant lead travels along the journey to becoming your patient, one of the most important things you can do to ensure they cross the finish line is to remove the obstacles standing in their way. The road to dental implant treatment contains barriers that feel huge, scary, and threatening for many prospective […]
Continue reading