We have recently discussed how dental implant practices can set themselves apart in a competitive market through unique sales propositions. By differentiating themselves, practices will enjoy more implant leads and a higher case acceptance rate. We’ve explained differentiation in terms of cost position, or demonstrating your practice’s authority. The tactic we’re tackling in this post […]
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For businesses that haven’t built the same kind of reputation as say, Lamborghini, it can take a certain amount of positive reviews and interactions before a large volume of customers start trusting the practice based on their reputation alone. But with a steady flow of recent, positive reviews, your practice may be more likely to […]
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Reputation Marketing lies at the intersection of brand identity and reputation management. Unlike authority marketing, which uses content created by you to showcase your expertise, reputation marketing uses content created by others, most commonly patient reviews. Though reputation marketing has been used successfully for generations, the world of internet marketing is only beginning to realize […]
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Ever experienced an amazing story of customer service? Perhaps a business went above and beyond during your time with them. Or they won you over because of how they responded to one of your complaints. When these stories occur, we often feel prompted to share about the business that astounded us when they come up […]
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There are dozens of potential strategies an implant practice can employ to differentiate itself in the marketplace. Instead of getting lost in the crowd, a market position strategy helps implant practices stand out. Multiple strategies can be employed in tandem, such as combining a cost position with agreeable financing terms. An additional element dental implant practices […]
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Whether you are starting in the world of dental implants, or seeking to grow your implant practice, it is more important than ever to develop your market position. Your position sets you apart from the competition by offering something they don’t. Your special offering becomes known as your “unique sales proposition” or “value proposition.” Though there […]
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As you build your dental implant practice, it’s important to differentiate yourself from other practices in your market. This has introduced the concept of market position, often characterized by a practice’s unique sales proposition. This is also known as their value proposition, or value prop for short. Ideally, a dental implant practice’s value proposition sets […]
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