In this internet age, reputation is everything. With prospects seeing themselves as “healthcare consumers” with a myriad of choices at their fingertips, it’s the practices with pristine reputation and solid patient relationships that rise to the top. The more a practice invests into its reputation, the more its prospects will pursue them and patients will trust them.
Why Reputation is Everything
Before the internet days, it was easier to default to local businesses because of proximity or word-of-mouth. Nowadays, patients have access to more options than ever, making them more meticulous about whom they trust with their care.
Because of this, reputation is more than proximity or whom your friends choose—the process of choosing your healthcare has become incredibly personal. That’s why creating and refining your reputation is crucial to attract and retain patients. If you demonstrate a deep dedication to each patient, your practice will grow.
It’s easy to get lost in the fog of internet marketing and Google Analytics, but don’t fret! We’ve compiled four articles that lay out how to invest in your reputation from Day 1 and keep that engine humming.
1. How To Turn Implant Patients Into Brand Advocates
Article Link: How To Turn Implant Patients Into Brand Advocates
This first article shows you how to determine your end goal for your reputation, detailing how to transform patient success into captivating stories that will move their friends and family to trust you. A crucial read for all practices.
2. How to Use “Results Marketing” to Stand Out in the Dental Implant Market
Article Link: How to Use “Results Marketing” to Stand Out in the Dental Implant Market
Our second article emphasizes how powerful results-driven marketing is, especially in dentistry. We explain how the more you invest in creating success stories, the more you can share those stories with others, thereby generating more positive buzz and attracting more patients because you’ve proven yourself in the space. A win-win for everyone.
3. How to Keep Your Reputation Marketing Engine Running Smoothly
Article Link: How to Keep Your Reputation Marketing Engine Running Smoothly
Our third article discusses how positive feedback helps a practice achieve better results on search engines, thereby attracting more business. We detail proactive steps to keep your reputation marketing engine humming, never reacting, and always planning ahead.
4. Reputation Marketing for Implant Practices
Article Link: Reputation Marketing for Implant Practices
This final article pieces it all together, laying out four pivotal steps for creating a rock solid reputation. You may not have Lamborghini’s reputation, but we’ll show you what you can learn from their example.
If you’re ready to see the full picture, schedule a FREE strategy call with us today.