3 Parts of a Profitable Emergency Dental Marketing Campaign
When Driven Dental Implant Marketing’s own Charles Biami sat down with Dr. Paul Goodman of Dental Nachos to discuss marketing during and after COVID-19 pandemic, Dr. Goodman’s excitement could be felt throughout the chat. It’s refreshing when it becomes clear that a dental marketing company works hard to go beyond lead generation. Most dental marketing companies don’t help dental practices convert leads into actual patients.
That effort involves more than just using proven emergency dental marketing strategies to attract a steady flow of high-quality emergency dental patients. It also involves incorporating other important pieces to the campaign to help practices convert those leads into actual patients.
With emergency care, that means creating a comprehensive support solution to help you keep your doors open, serve patients in need, and aid in the greater COVID-19 response efforts around the world.
Here are three parts every emergency dental marketing campaign needs to be successful during and after the COVID-19 pandemic.
Use only proven emergency dental marketing campaigns.
A true and complete emergency dental marketing campaign to build a post-covid patient pipeline involves much more than an ad for lead generation. It includes an ad, of course. But the ad is only one part of a marketing campaign. But not just any marketing campaign will do. You need a marketing campaign that has been proven over time to attract a steady flow of emergency dental patients. It’s not worth wasting time or money on strategies that are not proven to work on a consistent basis.
In addition to proven ad strategies, a complete campaign requires robust tracking and reporting. That helps us continuously optimize and improve results for your practice, so your campaigns can become more and more profitable as time goes on.
Patients are in need of emergency procedures to get them out of pain quickly and keep them out of hospital emergency rooms at all times, not just during the pandemic. Thus, the data becomes vital not only to improve results in the present but also to continue to perform in the future.
Offer virtual consults.
Virtual consultation technology offers practices a way to make patients feel at ease about reaching out to your practice. It is also a highly effective way for you to pre-screen patients before they come in. You can confirm whether the patient is a good fit for your practice and whether their dental problem is a true emergency.
What’s why we help our practices implement virtual consultation technology to encourage more leads to reach out to you. This allows you to build relationships with leads and earn their trust before they set foot in your office. It also allows you to maintain your patient pipeline for emergency care or other services for when you reopen.
Communicate your safety and infection-controls page to patients.
Patients are more concerned than ever about safety and infection controls. Communicate with current patients over email. That way they know they will be well cared for during all visits. Build a simple webpage dedicated to safety and infection controls. That will ensure new patients coming in for emergency care will feel safe. And make sure your team communicates what your practice is doing for safety and infection controls to people who call. You need to make it super simple for all patients to know what you are doing for their safety.
In all your communications, be sure to show current and potential patients how important you take their health. Demonstrate the extra measures your practice is taking to protect patients. Assure current and potential patients that their safety is your number one priority.
Are you ready to sustain or grow your dental practice using proven emergency dental marketing campaigns?
If you’re ready to learn more about how we can help you implement proven emergency dental marketing campaigns in your practice, schedule your free strategy call with our dental marketing experts today.