Among all the assets of a dental implant practice, the website might be the most underrated. A strong website design will determine its effectiveness in turning implant leads into implant patients. A weak website could scare them away.
A successful website is simple, clean, and organized. It gives a prospective patient information about your practice, builds trust with them, and moves them closer to making a decision about you.
Even if you don’t handle web development in-house, like most practices, it’s important to understand how to build a successful dental implant website. That will help you find and hire the right web development and marketing partner and know how to hold them accountable for building you the best dental implant website possible.
Let’s break down some of the key ways to craft a winning dental implant website.
1. Give purpose to every page on your dental website.
Every page on your website should be there for a reason. Twenty years ago, businesses tried to stack as much information as possible onto their websites. Back then, consumers appreciated having more information available to them. Over time, this strategy began to overwhelm consumers, especially as social media effectively reduced people’s attention spans.
Today, web design experts champion a simpler approach, with a handful of key web pages, each with its own purpose. Each page should lead the user toward one conclusion or next step.
When working with a dental implant web developer, make sure every page has a unique objective. We recommend the following pages:
- Dental Implant landing page: This is your homepage and is designed to direct traffic. Whether using a dental web design template or building a complete site from scratch, make sure your landing page is simple and lets people know exactly where to find what they’re looking for.
- About Us page: This page shares your brand story and shows people who you are.
- Services page: This page introduces your offers.
- Education or Resources page: This page can host videos or blog posts to attract more web traffic and offer more information, but only to those who want more information. Keeping it on an education ro resources page lets you add information to your website without overwhelming visitors who don’t want or need to see it all.
- Contact Us page: Make it easy for people to know exactly how to contact you, right through your website.
Some practices put everything on one long, vertical scroll page, so that clicking on a different header at the top of the site simply directs the reader further down the page. Others put their information on separate pages, but make sure to remain clear and concise, and always link out to their “contact us” page at the bottom.
On your implant landing page, include information about procedures, but also include patient testimonials, preferably in photo and video form. Also include frequently asked questions about the procedure to alleviate any concerns.
2. Reflect your practice’s personality with your site.
Your website should reflect your brand identity. The clinic’s logo should be a starting point to start including colors and fonts on every space in the website. It is essential to apply the right color of fonts on pictures and different backgrounds to visibility.
Include pictures and even videos of your team and office, too. Including pictures or videos of your team and the clinic creates relatability for the visitors and helps them get familiar with your practice. They will come in more comfortable with you and your team if they get to virtually meet team members or take a virtual tour of your office before they come in.
Make sure that the language, tone, photos, and video content all cater to your ideal implant patient.
3. Keep user experience and search engine optimization front-and-center.
Make sure your website takes both user experience and search engine optimization in mind when building out your dental implant website. Here’s why each is important.
User Experience Optimization: Making it simple for users to navigate your website.
Your website layout should function appropriately regardless of the device used to view it. Most web platforms come with both desktop and mobile previews, but nothing beats testing your site’s look/feel out with multiple real devices. Additionally, keep photo and video content compressed so that your pages load quickly, preferably within three seconds.
Search Engine Optimization: Making it easy for new users to find your website when searching for a dentist.
To improve how your website performs in web searches, use a decent amount of keywords on it. Spread them throughout your body text, headers, and page titles. The keywords you choose depend on the sort of patient you want to attract. They might include words like “Convenient,” “Affordable,” “Implant,” “Dental,” “Emergency,” and more.
Upgrade lead generation with Driven Dental Implant Marketing’s full-service solution.
At Driven Dental, we help implant practices by delivering implant patients, not just leads. With that in mind, we can help you create an effective and successful website. We can also show you how to use your website to tremendously boost your traffic, leads, and ultimately, case acceptance. If you would like help with your website or have any questions about marketing your implant practice, we can help. Book a free strategy call with us today.