Building An Implant Practice Post-COVID-19

If the COVID-19 pandemic has thrown your plan to build a dental implant practice off-track, you’re not alone. With weeks of shutdowns and limited care, growing a dental implant practice had to pause for many practices.

But as safety measures were put in place and treatments for COVID-19 developed, highly productive practices have noticed even more opportunity with dental implants than before the pandemic hit. Minor decay sat untreated for months. Borderline cases worsened. And the focus on personal health has never been stronger.

So, if you’ve been interested in building an implant practice, there is no better time to start than now. Here’s why to build an implant practice post-COVID-19.

Why You Still Want to Focus on Dental Implants as a Core Service for Your Dental Practice

The opportunity and benefits of building an implant practice remain as strong as ever. Patients’ need for dental implants didn’t diminish because of COVID-19. If anything, the shutdowns caused by COVID-19 created more of a need in the market. Moreover, the demand for dental implants compared to other teeth-replacement solutions has only grown. And with technology making implants the gold standard and more affordable for patients than ever.

From a practice perspective, implants are high-revenue and high-profit. That means you can increase your income while serving fewer patients. Simple, proven dental implant marketing campaigns can also easily target patients who are actively searching for dental implants. Professionally, dental implants are among the most rewarding procedures to perform. We change patients’ lives by transforming their smiles. Those patients often become vocal practice advocates helping you build goodwill in the community and a reputation for providing life-changing dentistry.

How To Build A Thriving Implant Practice In Any Market

One challenge practices face when building an implant practice in any environment is trying to add it to their service mix like any other procedure they add to the practice. The most successful practices, on the other hand, build implant practices like a business within a business. This is important because dental implant patients are different. They go through different thought patterns as part of the buying process for dental implants.

This means you need a series of systems in place that differ from other procedures. Dental implant marketing must focus on creating a steady flow of patients actively looking for teeth replacement. Your campaigns must build trust and tell the story of why your practice is different.

Once you attract patients, you must follow-up with a sales mindset, building trust and nurturing a relationship with them. The buying process is longer so you must start early and develop a steady flow of leads so, over time, you create a steady flow of patients agreeing to move forward.

Moreover, unlike with simple care, your team’s phone skills to build value, qualify patients, and guide them forward in the process is critical. The new patient experience, is, too. You must efficiently connect with your patient, build trust and value, diagnose, and then present your treatment plan in a way that’s directed to the unique wants and needs of implant patients. 

Finally, you need to help patients overcome the biggest objection when it comes to moving forward: financing. 

What’s Changed Since COVID-19

Some things haven’t changed since COVID-19. Patients still need implants. They still want a permanent teeth replacement solution that lets them eat whatever they want. And they still want personalized attention from the practice. 

But patients are even more concerned about safety when visiting practices. They are more open to virtual communications whenever possible. And their buying patterns changed.

Are you ready to build a thriving dental implant practice?

The practices that adjust to the opportunities a post-COVID-19 world provides can build a better, more-impactful dental implant practice than ever before. But those that don’t will likely struggle even more than pre-COVID-19.

If you want to be among the practices that thrive in the post-COVID-19 world, we have structured a proven implant marketing campaign that utilizes our personally trained experts to get you in front of new implant patients within a matter of days, and even pre-qualify those patient leads for you so they are ready to say yes by the time they are in your chair, book a strategy call before we are full.

Nick Pavlidis
 

Nick Pavlidis is a recognized author for several dental implant articles.

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