Driven Dental’s own Charles Biami recently got the privilege of talking to Dr. Eric Block for the Deals for Dentists Podcast.
Charles and Eric talked about the ins and outs of adding high-value treatments to your practice, and how Driven Dental helps practices get more patients. Charles shared Driven’s recent move to include sleep dentistry and airway marketing and what he’s learned about digital marketing over the past several years.
In the Podcast and Video, We Discussed:
[1:10] The specific needs and considerations for patients seeking high-value treatments
[2:10] Virtual Patient Advocates (VPAs) and why every dental practice should have one
[4:44] The key differences between VPAs and referral campaigns, and why dentists should go with the former
[6:40] The NUMBER ONE barrier to patients accepting treatment and how to overcome it
[9:45] How to talk through financing options with prospective patients
[12:55] The importance of coaching your team through scripts, language, and conversations with potential patients
[13:40] The number of different implant procedures and how dentists can choose what to focus on
[16:25] The challenges and benefits of adding a new high-value service to a practice’s mix
[19:20] The similarities between adding implant and airway treatment processes, plus an encouragement to only add one service at a time
[21:34] The “dirty secret” of implant marketing
[24:37] What it takes to successfully grow a dental implant practice
[25:57] The ins and outs of digital marketing and the best approach for short and long term results
[27:21] Three things all implant leads searching online have in common and how to reach them
[28:17] The origins of Driven Dental and why Charles focuses on digital marketing
[31:21] More strengths of digital marketing and the importance of tracking results
[32:22] What sets Driven Dental apart in their industry
As dental implant practices add new services to the mix, they must learn how to implement the right processes for their office and grow their patient base at the same time. Driven Dental is experienced with helping dental practices gain patients, not just leads. Whether you want to specialize in high-value procedures or simply add them on top of more routine services, we know how to help you succeed.If you’re interested in learning more, you can schedule a FREE Strategy Session with Charles. Here you’ll learn how you can implement a program to attract and convert more high-value patients to your practice.