Dental Marketing Company Announces the Virtual Patient Advocate Program, an Innovative New Approach to Dental Implant Marketing
Driven Dental Implant Marketing is expanding in a new and exciting direction. We are excited to announce a ground-breaking new program, and role, that will change the implant patient’s journey and the results for dental practices navigating the post-COVID realities.
When dentists hire dental marketing companies, they do so with the goal of generating high-quality leads who are ready to move forward with treatment. Practice owners don’t want to spend an hour with a patient who isn’t ready to make a decision or won’t qualify for financing. They want fully pre-qualified leads in their chairs. Unfortunately, no marketing team in the country has been able to deliver that; until now.
Introducing the Virtual Patient Advocate Program
At Driven Dental Implant Marketing, we have sought feedback from our clients to improve our processes since the day we began helping practices build dental implant practices. Our goal was never to simply send over a list of names of people who clicked on an ad. It’s always been to make growing an implant practice easier for our clients.
So when COVID-19 hit, we recruited top dental industry professionals to help clients prequalify dental implant leads and thoroughly vetted them to ensure they shared our values of compassionate and professional service. Six veteran hygienists and treatment coordinators rose to the top of the pack. That group became our first group of Virtual Patient Advocates, or VPAs.
“Our goal has always been to help dentists get away from just drilling and filling. We want to help them achieve higher fulfillment, profits, and peace of mind in their practice,” says co-owner and Director of Client Relationships, Elijah Desmond. “Our VPA program has taken that commitment to a new level. Now, we remove from our clients the time-consuming burden of making sure leads are ready to move forward with treatment.”
We invited a few clients to test our VPA program when we first put it together. Within weeks, those clients began seeing extraordinary results, even as COVID-19 was still impacting the dental industry. Clients no longer had to spend any practice time prequalifying patients, eliminating a significant burden on the practice. Freeing up that time also expanded their capacity. It also eliminated hours of lost production. We helped alleviate costly no-shows, patients who couldn’t afford treatment, or leads who were just curious.
Our Virtual Patient Advocates
Driven Dental Implant Marketing’s Virtual Patient Advocates (VPA) are all highly-trained treatment coordinators with a deep understanding of the traits necessary to help patients say yes to treatment. We make sure they consistently demonstrate seven key qualities for implant scheduling coordinators. They must be compassionate and truly want to help patients. They’re internally driven and not need constant supervision to perform. Additionally, they need to have deep knowledge about dental implants and be able to speak with patients in plain English.
The VPAs all have sales experience and high emotional intelligence. And they’re well versed in a number of financing options to help patients afford their care. They will also have the flexibility to work nights and weekends. This way, we can nurture leads when it’s convenient for them.
Our VPAs have received national recognition or certifications by well-respected organizations. These include the John Maxwell Group, the Association of Dental Implant Auxiliaries, The Misch Implant Institute, Straumann, and others. They have real-world experience and success working in and advising dental practices. And they represent dental practices in a way that makes practice owners proud.
“We knew the VPA program would only succeed if we gave clients peace of mind. Our clients need to know they can rely on and be proud to be associated with our VPAs,” said Driven Dental Implant Marketing’s co-owner and Chief Marketing Officer, Charles Biami. “We knew that our idea of providing a full solution to one of the greatest frustrations practice owners have with marketing would only be as good as our ability to implement it. That’s why we recruited only compassionate and hardworking dental industry veterans from across the United States to our team of VPAs.”
The VPA Program Was Built for Busy Dental Implant Practices
Dental practices need VPAs now more than ever. The dental industry experienced a major shift during the COVID-19 pandemic. Patients no longer view themselves as simply patients; they now view themselves as healthcare consumers. They’re more likely to shop around and ask questions before moving forward with treatment. Thus, dentists must avoid inviting patients to their practice who aren’t prescreened and engaged.
This VPA model speaks directly to those consumers. It gives them the answers they seek ahead of time and empowers them to make big changes in their lives. By the time they get to the dental practice, we’ve answered all of their questions and will have confirmed they have financing in place to afford their treatment. The only thing that will be left for them to ask, “When can we get started?”
We built our VPA program for busy dental implant practices. Our off-site, U.S.-based virtual team does all the “pre” work. Leads come warmed up to the practice’s expertise and authority before they even walk in the door. They know what they can afford. They know approximately what their desires cost. And they’re looking to dentists for their final expert opinion and diagnostics.
We’ve been building VPA campaigns for our existing clients for months. Now, we’re excited to bring those same results to the broader market. Understandably, demand is high.
Dental practice owners who want to explore whether this is the right model for their dental practice can schedule a strategy call with the team at Driven Dental Implant Marketing HERE.