Getting more qualified dental implant leads can transform your dental practice. Whether you’re just getting started building an implant practice or are looking for bigger cases or more regular and predictable dental implant leads, the quality of your implant leads is critical.
If you’re not generating qualified dental implant leads, it can be very frustrating. When many practices start marketing their implant practices, their marketing often seems to generate unqualified leads. Even when they do attract qualified leads, they are often surprised by how long it can take for those leads to move forward with treatment and the decision criteria involved in converting a lead to a patient. That can significantly reduce your dental implant marketing ROI.
If you’re looking to grow a dental implant practice, consistently generating qualified implant leads is critical. The market for implant patients has never been better than it is today. Unfortunately, many practices waste time and money on marketing that won’t work for their practice. Here’s what you need to know to consistently attract qualified implant patient leads.
Attracting Qualified Implant Patient Leads
Dental implants are in high demand. According to the American College of Prosthodontists, approximately 120 million Americans are missing at least one tooth and about 36 million Americans are missing all of their teeth.
That means millions of people are suffering from the many consequences of having missing teeth, including:
- trouble chewing
- slurring their speech
- bone loss and changing face structure
- sagging skin
- lost confidence
- negatively-impacted business, personal, and romantic relationships
- other teeth shifting
- and more
People want implants. They want to avoid or end all those negative consequences. And there are millions of implant patient leads in the U.S. Unfortunately, not everyone with the need and desire to get dental implants will be qualified to move forward with treatment. Here’s how to evaluate leads and ensure the patients in your chair are qualified dental implant patient leads.
What is a qualified dental implant lead?
Put simply, qualified dental implant leads have three things in common:
- Educated About Dental Implants.
- Ability to Pay
- Intent to Start Treatment within 30 to 60 Days
While all implant patient leads need and want dental implants, converting leads generated from your dental implant marketing success will hinge on these three factors more than anything.
Qualified leads are already educated about dental implants. They understand how the procedure works, in general, and have reasonable expectations as to what dental implants cost. And they don’t expect a full arch for $97 per month and they don’t think dental insurance will cover all of their costs.
They also have the ability to pay, even if they can’t pay cash for their treatment upfront. With implant treatment, this means they have the resources or income to make payments of between $100 and $500 per month with average credit to qualify for third-party financing. And while they might not have enough to pay cash for their treatment, they have some money they could use for a down payment if needed.
Finally, qualified dental implant leads intend to start treatment within 30 to 60 days. This is critical because the success of your marketing campaign will be determined by your dental implant lead conversion rate. Attracting implant patient leads who are close to moving forward with treatment helps you get a faster and higher return on investment for your marketing campaigns.
How to Pre-Qualify Implant Patient Leads
Chair time is scarce and extremely valuable. Thus, we must protect your chair time to ensure you are only investing time and energy with patients who are ready, willing, and able to move forward.
The secret to doing so is ensuring your marketing and admin teams work together, passing the baton from your marketing team to your admin team at the right moment to ensure only qualified patient leads make it in your chair.
In business terms, proven marketing strategies will generate “marketing qualified leads.” Marketing qualified leads satisfy all the objective measures we know about implant patient leads. We can target these patients in our advertising with great precision. This ensures your ads are only shown to people near your office whose online activities indicate they are interested in implants.
With the right systems and training, your admin team can help ensure those marketing qualified leads are actually “sales qualified leads” before inviting them in for chair time. Sales qualified leads are implant patient leads who are ready to make a decision about moving forward with their treatment. Your admin essentially pre-qualifies leads to ensure only qualified dental implant patient leads make it to your chair. Any admin team can pre-qualify implant patient leads. In fact, we have specific scripts our clients use to have the right conversations with leads before inviting them in for a consultation.
Passing the baton from your marketing to your team at the right point is important because when a lead calls, we only know they are marketing qualified leads. They have still not decided on moving forward with treatment. With the right training, your admin team will pre-qualify them and give them any more information they need to ensure they have all the information they need and confirm they are ready to move forward.
Are you ready to attract more qualified dental implant patient leads?
Having your marketing team pass the baton to your admin team with the training and processes to prequalify leads will ensure only qualified implant patient leads make it to your chair. It’s easy for any practice to do this with the right marketing partner, processes, and training.
If you’re interested in learning more about how Driven Dental Marketing can help you to attract and convert more high-value patients, you can book a FREE 15-minute strategy session right here on DrivenDentalMarketing.com.