Many dental practices struggle to convert dental implant leads. It’s not surprising. The dental implant buying process can be long, which means not all dental implant leads are equal. Some are ready to buy. Some are months or even years away from moving forward with treatment.
That’s the bad news. The good news is that when dental practice owners understand the dental implant buying process, they can attract better-quality leads. Even better, they can also convert those leads on autopilot by adding one simple step to their dental implant marketing campaign. Here’s how you can start converting dental implant leads on autopilot today.
1. Use only proven dental implant marketing strategies.
Not all dental marketing campaigns are made equal. That’s why it’s so important for any marketing campaign to start by using only proven dental implant marketing strategies.
When it comes to dental implant marketing, what works for other procedures or to promote general dentistry doesn’t work. Dental implant patients are unique. They have different demands. They have different questions. It’s a complex buying process.
When dental practices use dental implant strategies that are proven to work with dental implants, they will get more and better leads into their pipelines. Their leads will only be people who are actively searching for dental implants.
2. Use follow-up ads to reduce costs and stay top-of-mind with dental implant leads.
When someone clicks a dental implant ad, we know they’re interested. But we don’t know how interested they are. We don’t know how close they are to moving forward with their treatment. Because the dental implant buying process is a longer process, dental practices will attract people who are actively searching for implants they want to move forward with today and others who are still gathering information.
When practice owners know a large percentage of people won’t call right away, they can use follow-up ads to keep in touch with them until they’re ready to move forward. This helps nurture and manage a pipeline of leads that, over time, makes the phone ring consistently. If practices don’t follow-up with them using follow-up ads, all the money they spend on presenting the first ad to the leads who won’t be ready to move forward right away will be wasted. Follow-up, or “retargeting,” ads are lower-cost and higher-converting than other ads because the ads are only placed in front of people who are known to be interested in dental implants. Follow-up ads are placed strategically to stay top-of-mind with people who we know were interested enough to click on the original ad. And they all consistently move toward the buying decision.
3. Utilize professional, dental industry veterans to prequalify patients to deliver only prescreened leads with financing in place.
With proven marketing and follow-up ads in place, the phone will start to ring. That’s great news. Practices will have dozens of people, hundreds even, all entering their implant patient pipelines. Some of those will be ready, willing, and able to move forward. They will have seen the practice’s ads at the perfect time, right before they are ready to move forward. Others will have spent time being nurtured through follow-up, retargeting ads. Still, others will be early on in the process, just wanting to get someone on the phone to answer preliminary questions. And, of course, others will want to move forward but will not be able to afford their treatment or qualify for financing.
Identifying which callers fall into which categories is time-consuming. Practice owners and staff could spend hours with a caller only to find out the caller:
- doesn’t qualify for financing
- needs to consult with their spouse before moving forward
- is just curious about dental implants, not committed
- just wanted to speak with a human to ask the same questions that are answered on the practice’s website
- is not a good fit for dental implants
That’s why so many successful dental implant practices are outsourcing those phone calls and video consults to a team of experienced U.S.-based industry veterans, called Virtual Patient Advocates, or VPAs. VPAs do all the legwork in a positive, professional matter that makes practice owners proud to be associated with them. They take all the calls, answer all the questions, and even work evenings and weekends to send only the pre-screened, pre-qualified dental implant patients. Our VPAs will roll out the red carpet for leads to deliver a steady flow of implant patients.
4. Focus doctor and team member time on patients, not leads.
With Driven Dental Implant Marketing’s team of VPAs prescreening and prequalifying patients, practice owners and staff can turn their attention back to what matters most: serving patients.
Dental team members will no longer have to take time away from what they do best to screen leads. They can take all the time they used to spend on the phone and use it more productively. They can use all the chair time they used to spend performing consultations with leads who were not ready to move forward in more productive ways, such as with new implant patients and other patients who have other unscheduled treatment. The entire practice experience changes for the practice owner, staff members, and patients.
How to Convert Dental Implant Leads on Autopilot
If lead screening takes doctors and team members away from what they do best, practice owners can take a few minutes to learn more about how Driven Dental Implant Marketing’s VPA program can help.
To learn more about how our VPA program can deliver a steady flow of prequalified and prescreened dental implant patients within a matter of days, book a strategy call before we are full.