How Your “Charlie” Can Help You Attract More Patients and Change More Lives

December 10, 2020

A few years ago, Driven Dental Implant Marketing’s client coach, Stephanie Baker was training the team at Suwanee Dental Care on how to use the phone to close implant patients. Like all training sessions, Stephanie handled some intake calls to demonstrate how to build rapport with implant leads. Everything was normal. Calls came in and patients got prescreened and scheduled.

Then came a call that would change several lives. From the moment she answered the phone, Stephanie knew this call would be different. Charlie, the man on the other end of the line, was in severe pain. He had neglected his oral health for a long time. He couldn’t stand to live in such pain for another moment. But Charlie had obstacles to overcome and needed help. That’s when Stephanie rose to the occasion and assembled a team that would help change Charlie’s life forever.

Dr. Bill Williams and his team Suwanee Dental Care had helped many people in Charlie’s position identify and resolve countless oral health needs. From small problems to full-mouth restorations, they had the tools, resources, and experience to solve any problem. And they love to do so. When patients walk out of their office with a new smile, everyone in the office feels true joy.

Like Many Implant Patients, Charlie Had a Few Obstacles to Overcome

As the call continued, Charlie revealed a heart-wrenching story. His wife had recently passed away and he had been trying to get help for a month. He was uninsured and had virtually no way to even pay for his exam.

While the lifeblood of many dental practices is revenue, the mission of many practices is to transform lives. If you’re drilling and filling all day, it’s difficult to find the time and financial freedom to be able to give back to people in need.

Stephanie knew she needed to help. Every Driven Dental Implant Marketing team member shares our core values of service and giving back to those in need. Stephanie knew she needed to help Charlie. And she knew exactly what to do to make it happen.

How Stephanie Assembled a Team to Help Change Charlie’s Life

Charlie’s story touched Stephanie and the team at Suwannee Dental Care deeply. He was living in a dark place. He had become antisocial and lacked confidence. That caused him to avoid going out in public or showing his smile. He described himself as “broken-hearted,” and “in the midst of a dark, downward spiral” he could not escape.

After hearing Charlie’s story, Stephanie immediately assembled a team at Driven Dental Implant Marketing to discuss what we could do. Together, we came up with a strategy to assemble a team of vendors to help Charlie. She coordinated multiple dental vendors as well as the Get Practice Growth Media team to document the story so Charlie could have a keepsake from all the people wanting to help him. We also wanted to showcase the transformative power of implant dentistry so other people like Charlie could be motivated to get the care they need. It was also a great way to show off the talents of the doctor, team members, and vendors in creating a life-changing smile for Charlie.

When the team at Driven Dental Implant Marketing learned about Charlie, we knew we had to help. Charlie was in a tough spot and in a lot of pain. He was exactly the type of person our dental implant marketing clients want to help. Unfortunately, Charlie had to overcome several obstacles, most notably financial obstacles.

Like Driven Dental Implant Marketing, Suwanee Dental Care was built on a foundation of giving. Our ability to help practices generate a steady flow of dental implant patients has helped us achieve steady growth and develop deep relationships with our clients. We had the flexibility to help Charlie and decided to do so. Maverick Dental Laboratories and other companies that worked with Suwanee Dental Care felt the same way.

Together, the team came together to get Charlie the help he needed.


Stop chasing unqualified leads and wasting your valuable chairtime. Learn how to fill your operatories with patients who are pre-qualified and serious about moving forward with your high-value treatment.

Everybody Wins When We Perform Life-Changing Dentistry While Helping Others

Charlie’s transformation was incredible. He needed a full smile transformation to extract and replace multiple teeth. But when his treatment was done, he was a whole new person. Instead of avoiding social gatherings, he looked for excuses to be more social. His friends now jokingly tell him he has the smile of a movie star. He feels more confident and says people take him more seriously. And he says he doesn’t even recognize the old him anymore.

Obviously, Charlie’s life was transformed, but what about Suwanee Dental Care, Driven Dental Implant Marketing, Maverick Dental Laboratories, and the other vendors? Did they “get” anything back other than the fulfillment of helping change someone’s life? While the Driven Dental Implant Marketing team and other vendor representatives will tell you that hearing Charlie describe his life after treatment is enough, the truth is each of them did receive additional benefits.

For one, the team of companies built an even deeper bond with each other as we came together to help Charlie. We support each other and know the hearts of the people behind the brands. In addition, with his new confidence and appreciation, Charlie has become an inspiration to other patients who are on the fence about getting dental implants. He’s given video testimonials and encouraged Suwanee Dental Care to promote his transformation to attract other patients to their practice. Of course, when new patients move forward with treatment, every vendor in the supply chain benefits.

In short, Charlie’s story demonstrates a true triple-win: the patient wins, the practice wins, and the vendors win when you build a strong implant practice that allows you to give back.

Why Your “Charlie Story” Can Help You Achieve a Triple-Win for Your Practice

Building a successful dental implant practice gives you many things that drilling and filling doesn’t. You can make more money. You perform more life-changing dentistry. And you can cut down your hours without having to give up profits. Perhaps most important, however, is that your implant practice can give you options to help out people like Charlie in a way that benefits your practice for as long as it benefits Charlie.

A core value of Driven Dental Implant Marketing is to make a true impact on people’s lives. Attracting a steady flow of implant patients to practices isn’t about a number of “leads” to us. It’s about a number of “lives” that can be changed. And, with our new Virtual Patient Advocacy program, we even help prequalify patients before sending them to the practice so we know the patients we send are ready, willing, and able to get their treatment and change their lives.

To do what we do, we use many marketing tools. One of the most impactful of those tools is the power of story. Charlie isn’t a one-off story. He is a representative for many patients who are going through their health journey and need to feel like they’re not alone before reaching out. Those patients need to understand what role the provider plays in helping them get to their ultimate smile by telling stories like Charlie’s story.

Driven Dental Implant Marketing helps many dental practices showcase the impact they’re having with their patients by capturing and sharing their patient stories. If you want help identifying and demonstrating that you can deliver great results while showcasing why you do what you do and the values that drive your organization, book a strategy call today.


Stop chasing unqualified leads and wasting your valuable chairtime. Learn how to fill your operatories with patients who are pre-qualified and serious about moving forward with your high-value treatment.


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Stop chasing unqualified leads and wasting your valuable chairtime. Learn how to fill your operatories with patients who are pre-qualified and serious about moving forward with your high-value treatment.