Dental implant marketing is an important investment so deciding whether to hire a dental answering service to follow up with implant leads is an important one. Generating the right dental implant leads is only one part of generating a return. After all, if those leads do not become patients, all that time and money is wasted. That’s what makes follow-up so critical.
Effective follow-up is the one factor that separates the most successful practices from the rest. After all, as a leading dental implant marketing company, we know no practice invests in marketing to generate leads. They invest in marketing to generate patients.
That’s why we don’t only use proven dental implant marketing strategies that attract people exactly when they’re looking for teeth replacement options. We also help train and coach all our clients to follow up effectively with the leads we generate for them or work with them to find a reputable dental answering service to help.
One thing we’ve learned along the way is not all follow-up needs to be done in-house. You can outsource follow-up to the right partners who can represent your practice well and help convert your leads into patients. If you’re considering outsourcing follow-up, here’s what you need to know.
When you should consider keeping dental appointment scheduling in-house.
For some practices, it doesn’t make sense to hire a dental answering service to do your follow-up. This may be the case when your practice has been able to handle the level of leads you’re receiving. If you’re regularly converting leads into dental implant patients, you’re probably doing it well. You probably have a great process. Your team members are likely dedicated and talented enough to handle your volume of leads.
If your team is doing a great job, just keep an eye on your lead conversion percentages. If performance dips, especially as your lead volume goes up, it might be time to consider outsourcing. Investing in proven dental implant marketing strategies that attract more leads can easily stretch your capacity.
When outsourcing lead follow-up to a dental scheduling service is best.
On the flip side, outsourcing dental implant marketing lead follow-up is sometimes best. An obvious example is when your capacity gets stretched and your team has trouble keeping up. Another time to consider outsourcing is while you train your team on best practices. When you invest in proven dental implant marketing strategies, leads start coming in fast. If your team members aren’t ready to handle the volume, outsource follow-up until they are. Of course, some practices prefer to keep a lean staff and use outsourced experts as needed to keep overhead commitments low.
We know how hectic nurturing leads can be. You have to track information, reach out fast, and answer questions about procedures, insurance, and more. You also need to collect information, qualify candidates, and schedule appointments. Some practices also collect deposits to hold as refundable deposits in case patients no-show. And that’s all on top of your staff’s normal job. That can be a lot for any team to handle. When you have floods of new leads coming in, it gets even harder to handle.
STOP GENERATING LEADS, GET PATIENTS INSTEAD
Stop chasing unqualified leads and wasting your valuable chairtime. Learn how to fill your operatories with patients who are pre-qualified and serious about moving forward with your high-value treatment.
Your options for dental marketing lead follow-up.
At this point, you have three choices when it comes to follow-up.
1. Do nothing.
Some practices do nothing but hope and pray their lead conversion magically gets better. That never happens. The only thing you will get is frustrated. You certainly won’t improve your closing rates.
2. Try to improve on your own.
You can try to improve follow-up on your own. To do that, you would need to be able to identify your sticking points, get trained on new skills, and keep your team accountable for consistent execution and improvement. That can get time-consuming and costly.
3. Outsource lead follow-up to a pro.
You can outsource lead follow-up to a scheduling or dental answering service that follows best practices and uses the right tools to maximize success. For example, our team at Driven Dental Implant Marketing is committed to not only getting you the best dental implant leads, but also helping you close more dental implant cases. So, we found great tools and outsourcing options to help you improve follow-up.
One tool we love is Sales Message. Sales message is a software platform that makes following-up with leads much easier. You can set an automated acknowledgment message to let patients know you will contact them. When they reply, you or your team member can get a notification to start a real conversation with each lead to get them scheduled. This is an excellent platform for utilizing the power of instant responses without fully automating lead follow-up. While we love automation at Driven Dental, a fully-automated approach is not effective in converting leads with such a high-value treatment.
Another option we love is Golden Goose Scheduling. Having a virtual receptionist for dental offices is gaining in popularity. Golden Goose Scheduling is similar but much more impactful. It’s a great company that syncs with your practice’s scheduling system. Even better, Golden Goose Scheduling’s team will learn your practice and ask leads qualifying questions. They can also schedule patients into time slots of your choosing—directly into your scheduling software. They will even take deposits if you want. It helps fill the void when dental practices don’t have enough time or resources to handle all the leads they’re getting.
Get a virtual dental front desk team for free.
Once onboarded, vendors should never make extra work for you and should always generate a healthy return on investment.
This is why we like Sales Message software and Golden Goose Scheduling. They make our clients’ lives easier. Running a dental practice is a lot of work, and everything you do is designed to help it do well and grow.
If you’re overwhelmed with leads and need help, consider hiring a reputable company to put a lead follow up system in place to follow-up with your implant leads. You’ll be amazed at how much your practice can grow when you’re actually able to reach out to and convert all those great leads you’re generating.
If Sales Message and Golden Goose Scheduling sound like a good fit for you, you can reach out directly to them to help your practice. It is like having a dental call center or dental phone service working for you. It’s similar to having a virtual dental front desk to handle dental appointment setting and converting all the leads you will generate with your dental implant marketing.
Are you read to grow your implant practice?
If you are interested in teaming up with Driven Dental Implant Marketing as your dental implant marketing company, you could get the benefits of both of these great companies for free. All you need to do is be one of the next ten practices to start working with us and we will assume the monthly costs for both of these amazing companies for you. That means there is no better time than right now to invest in dental implant marketing.
If you’re interested in attracting a steady flow of leads to your practice, reach out to us today by book a FREE 15-minute strategy session right here on drivendentalmarketing.com.