3 Questions to Ask Before Outsourcing Your Dental Implant Marketing
Before you consider outsourcing your dental implant marketing, it’s critical that you interview potential dental marketing companies to make sure they can truly deliver results. The more patients you attract, the more lives you can change. So how can you attract dental implant patients? You have two choices. You could do it internally or you could outsource to a dental marketing specialist. Experienced professionals can help you get higher returns on your investment and receive those returns faster.
Not all dental marketing companies are created equal. Thus, if you’ve considered outsourcing your marketing, it’s critical that you hire someone you can trust. And that means making sure you understand exactly how they will help you. For example, in an interview on The Dental Marketer podcast, Charles Biami discussed how Driven Dental Implant Marketing helps dentists consistently attract new dental implant patients. He shares exactly how Driven works on the podcast.
If you’re interviewing dental marketing experts, here are three questions to ask to ensure you find someone you can trust to get the best results for your practice.
What are the advantages of working with a dental marketing company instead of using internal resources?
While pieces of marketing can and should be done using internal resources, outsourcing your dental implant marketing efforts to a qualified and experienced dental marketing companies can get you better and faster results. If you’re a clinician, your job isn’t to keep up with all the latest machinations of advertising platforms. Your job is to be doing dentistry. That’s what you specialize in and what you’re trained for. That’s where you’re going to get the biggest return on investment for your time.
It is their job to keep up on the latest strategies and changes to advertising networks. Advertising platforms, such as Google and Facebook get more and more complicated every day. Platforms are expanding fast. It’s a full-time job just to keep up with new features and updates.
Additionally, qualified professionals work with a number of clients. By working with them, you get the benefit of what the marketing company learns from other clients.
Finally, in competitive markets, you are competing with a number of other practices. Some of them will have bigger budgets and experienced professionals helping them. Trying to do it yourself in highly competitive areas puts you at a significant disadvantage. The top advertising spots are very few but get the bulk of the leads. Those spots are usually taken by practice who have marketing companies helping them.
What types of campaigns can help grow my dental practice?
Marketing campaigns that use Facebook, radio, and direct mail ads all have their merits. They have their places. But they also have their limitations. For example, they do not reach people you know to be looking for dental implant solutions. So, there’s no guarantee that the people your ad will reach are looking for dental implants and ready to make a decision.
Well-designed Google ads only reach people who are looking for teeth-replacement solutions. That tells us that the people who see your ad are closer to making a decision. We know that they’re at least a little bit educated about implants because they’re searching specifically for answers about this particular treatment. That’s why Google Ads are an important part of a dental implant marketing strategy, either on their own or working together with other advertising platforms.
But ads are only one piece of a successful dental marketing campaign. An experienced dental marketing company will explain every piece of the puzzle and recommend a specific strategy they think will work best for your specific needs.
How do you know if your marketing campaigns are working?
Your dental marketing company must be able to tell you how to know when campaigns are working. Of course, an increase in leads is important. But not all leads are created equal. The number of quality leads who are actively looking for teeth replacement solutions is a more important measure than just the number of leads.
Additionally, attracting those qualified leads in a predictable and regular fashion is important, too. That steady flow helps you plan your practice much better than generating irregular leads, even if the raw number of leads you end up within a given month or quarter is roughly the same.
With the right dental marketing partner, you can regularly get 20-50 quality leads per month. Each client that you land can range from $5,000 to 60,000. Getting one $30,000 case can fund your marketing efforts for months. Once you get more than one, you’re getting a great ROI and the marketing efforts have been well worth the initial investment.
When outsourcing your dental implant marketing, finding the right partner is key.
If you find the right partner, marketing campaigns can yield a very high ROI and make your practice much easier to run. To hear Driven Dental Implant Marketing’s Charles Biami address these issues and more, listen to his complete interview on The Dental Marketer podcast.
Driven Dental Implant Marketing is a dental marketing company that can help you to attract and convert more high-value patients through proven marketing campaigns. You can book a FREE 15-minute strategy session right here on drivendentalmarketing.com.