Spotting the Latest Digital Dental Marketing Trends in Dental Implant Marketing

We’ve helped our clients generate tens of thousands of implant patient leads using only proven dental digital marketing strategies. To achieve those results, we make sure to stay up to date on the latest trends in digital marketing for dentists.

Dental online marketing strategies are consistently changing. That’s why dental marketing companies must keep up with the latest trends to serve you well. This is especially true with digital marketing for dental practices because spotting the latest trends can help you take advantage of opportunities before other practices know about them. In turn, that helps you get better results at a lower cost.

To keep up with the latest trends in digital marketing for dentists, you must pay attention to all the top marketing channels. Here are five digital marketing channels dental practices can use to attract implant patients.

Using Google Search Marketing to Attract Implant Patients

Google search marketing involves placing ads in the Google search results for people who conduct specific Google searches.

Although other search engines exist, Google is the most popular by far, generating more than 90% of search traffic, according to GlobalStats. The second-most-popular search engine by market share is Bing, which generates only slightly more than 2%. The only other search engine with more than 1% market share is Yahoo!, which comes in at slightly more than 1.5%. Because of that dominance, Google provides a tremendous opportunity to reach people who are searching for teeth replacement solutions.

Search marketing uses patient search terms to determine who sees your ads. Thus, we can use google search marketing to target patients who are actively researching dental implants. We can also target people when they search for implant dentists in your specific area.

The key to succeeding with Google search marketing is to make sure your entire marketing campaign is consistent with the keyword you target. For example, some practices use search marketing to target people searching about how dental implants compare to other teeth replacement solutions. With these searches, you will likely get better results if your ad sends people to a chart, article, or video on your website comparing options instead of an ad about financing for dental implants.

If you are targeting people looking searching for the best dental finance companies for dental implant treatment, you will likely get better results if your ad sends people to financing offers or a list of financing options you have available.

To get started, create a list of search terms potential patients use to indicate they are close to choosing an implant patient in your area. You can also get help from us by booking a FREE 15-minute strategy session right here on drivendentalmarketing.com.

Google Display Ads for Implant Marketing

Google display ads allow you to advertise to people while they browse other websites and use other services that show Google Ads. It can significantly increase your return on investment for digital dental marketing.

Similar to Google search marketing, you can use Google Display Ads to target people who have searched for implant-related keywords. You can also target people who have visited implant-related websites (called “retargeting ads”), or who meet certain demographic criteria, such as location, income, and age.

Because many people don’t decide to move forward with treatment based on one ad, Google Display Ads help you stay top of mind with leads. For example, Google Display Ads allow you to serve ads to people who conduct relevant searches or visit your website’s implant page over the course of several days. This helps you stay top of mind with leads, even as they visit other websites.

One winning strategy with using Google Display Ads to get more implant patients is to pair it with Google search advertising to stay top of mind with leads who click on your search ad but do not make an appointment.

To get started, start thinking about what ads you can serve to people that are connected logically with any Google search ads you serve. We can also help you with this strategy during your free strategy session.

Facebook Advertising for Dental Implant Leads

Facebook advertising for dental implants can take several forms. Generally speaking, you can place Facebook ads to people based on demographic information, behavior, or a combination of the two. Facebook ads work similar to Google Display Ads but by serving ads to people while they are using Facebook.

With dental implants, Facebook advertising tends to be more effective when used similar to retargeting with Google Display Ads.  For example, you could serve ads to people who live near your practice and have visited your website’s dental implant page. This tells you the person is a potential patient who has expressed some interest in dental implants.

To get started with Facebook advertising, your practice must have a Facebook page. If you do not, you can create a Facebook page for your dental practice here.

Instagram and Digital Dental Marketing

If you’re new to Instagram, it’s an image and video social media platform owned by Facebook and one of the fastest-growing platforms for digital dental marketing. Because it is a visual medium, the most effective posts tend to be visually pleasing and attention-grabbing. You can start by posting pictures and videos to showcase your practice, team members, or patients (with permission).

In addition, you can use Instagram’s powerful advertising platform. Because it’s powered by Facebook, you have tremendous targeting capabilities. Like Facebook, you can use Instagram for retargeting ads very effectively. This allows you to stay top of mind with people who demonstrate an interest in dental implants but do not make appointments.

To get started, you must have an Instagram account for your dental practice. Here are instructions for setting up a business Instagram account.

Using YouTube to Generate Dental Implant Leads

YouTube is another platform with tremendous opportunities for dental practices. In fact, YouTube marketing is a relatively underutilized platform that could provide an advantage for you over your competition.

Video content has never been more popular than it is today. It allows you to be engaging and showcase your personality. You can show off your office, feature video testimonials from happy patients, and more.

YouTube allows you to place video ads before or during videos they watch on YouTube. Like Google Display Ads, Facebook, and Instagram, one of the most effective strategies with YouTube is by placing retargeting ads. That will help you keep top of mind with highly-engaging video content.

To get started, create a short video tour of your office to post. Or, create a short video highlighting happy team members. You can use those videos as social media posts and for video ads on YouTube. You can also start to think about which patients might be willing to record a short video saying how much they love your practice.

Digital Dental Marketing With Directory Listings

Directory listings are sites like Google My Business, Yelp!, Healthgrades, RateMDs, Zocdoc, and Vitals. It’s very important for practices to ensure their practice name, address, and phone numbers are consistent and accurate across all relevant directory listings.

Having consistent information in your listings creates a robust online presence for your practice. That naturally boosts SEO for your practice. It also makes it more likely for your practice to appear when people conduct searches like, “dental implants near me.” It can help your practice appear on the large map Google shows when people conduct local searches. Generally, only three practices will appear in the map. Having consistent listings will help you become one of those three.

To update your name, address, and phone number, you must “claim” each directory listing and then updating any inaccurate information. Claiming your listings is free. That said, it can be time-consuming. Thus, many practices outsource claiming and updating their most important listings to outside services.

In addition to the natural boost in SEO, some directory listings offer advertising opportunities for dental practices. Before doing so, talk with a qualified dental marketing strategist to ensure it’s a wise use of your money. With so many directory listings, some are much more effective than others.

Generally speaking, advertising with directory listings works by paying to be featured when people search for dentists in your area. We can help you evaluate directory listing advertising and discuss claiming and updating directory listings during your free strategy call.

Are you keeping up with the latest digital dental marketing trends for dentists?

Using videos to create engaging ads on Instagram and YouTube are just two examples of trends practices need to be aware of. Thus, make sure whoever is in charge of your dental digital marketing keeps up with the latest trends. If you don’t have expert help, schedule a FREE 15-minute strategy session with an expert dental implant marketing strategist today.

Nick Pavlidis
 

Nick Pavlidis is a recognized author for several dental implant articles.

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