The Ugly Truth About Dental Implant Marketing
Dental implant marketing is not a one-size-fits-all strategy. Nor is it a set-it-and-forget-it process. It takes skill, experience, and practice support to attract quality dental implant leads and convert them to patients.
Why? Mostly because dental implants are a serious investment for patients.
They can cost thousands if not tens of thousands of dollars for a patient to move forward with the procedure.
For this one reason, even some marketing agencies struggle to attract high-quality dental implant leads. And some practices get frustrated when they spend time and money attracting leads they don’t close.
But why? Why do some marketing companies have so many success stories of practices closing tens or hundreds of thousands of dollars in implant cases while others struggle?
The answer is simple. The successful ones use a proven process for not only generating leads but generating quality leads and converting them to patients.
And here’s the truth about dental implant marketing—the ugly truth about dental implant marketing. In fact, there are three truths about dental implant marketing most marketing agencies don’t want you to know.
Ugly Truth: Not All Implant Marketing Campaigns Are Successful
One of the common reasons dental implant campaigns don’t generate a return on investment is an inability to convert leads into patients ready to move forward.
After all, you can’t pay your bills with leads. You can only pay them with money. And you only get money when a patient moves forward with their treatment.
At Driven Dental, we pride ourselves on our ability to find leads for our clients. We only use proven dental implant marketing campaigns that attract leads who are actively looking for teeth replacement options.
Initiating a dental implant marketing campaign is an investment that can reap a tremendous return on your investment if it’s successful.
How to Attract Quality Dental Implant Patient Leads
So how do we consistently attract quality dental implant leads for our clients? We use about a dozen specific marketing strategies that allow us to pre-screen dental implant leads and have a higher rate of quality leads from the start.
- Targeting the right people
- Excluding the wrong people
- Using quality ads to avoid attracting the wrong people
- Using compelling landing page copy to help patients take action
- Nurturing leads with education and trust-building content
- Using appropriate disclaimers
- Erecting barriers that only qualified leads will get through
- Using quizzes (and strategic qualifying questions in the quizzes) so you know what patient leads are likely to move forward
But we don’t stop there. Remember, you can’t pay your bills with leads, no matter how qualified they are. So we help you convert them, too.
How to Convert Dental Implant Patient Leads to Dental Implant Patients
The best way to convert implant patient leads to implant patients is to understand what causes patients to move forward and then build those things into your practice.
We have helped practices attract thousands of implant needs. We know what makes them move forward. We know what pushes them away. So, we don’t just send you a pile of leads and keep all the conversion strategies to ourselves. We coach all our clients about how to set up systems and processes that convert leads into patients. (We don’t understand why any dental marketing company would not do that… We consider it a core part of our business.)
We teach our clients ask about implant patient needs, expectations, budgets, and more. In the end, this helps our clients get a much higher return on investment.
Ugly Truth: There Is No Magic Marketing Bullet
As well as these specific marketing strategies work, none of them will work every time. There’s no magic method.
Targeting, for example, has limitations. Even the best targeting in the world isn’t 100% accurate. It can’t be 100% accurate because you never have complete information. We only know what’s available. For example, we might be targeting people who are elderly and are sick of dentures. But sometimes their age might disqualify them.
As great as targeting is, you’ll sometimes end up targeting people who are unqualified prospects. In other words, your ads will get seen by people who have no interest in implant dentistry.
You can write great copy on your landing page but that too has its limitations. People might not read the great copy you’ve got written on your landing page. People usually have a seven-second attention span on websites. That means that they might just skim through what you wrote and click away within a few seconds.
There are also things you’ve got to expect no matter how great your dental implant marketing campaigns are. Cost is always a big barrier for your client. Most clients who need implant dentistry, statistically speaking, make less money. Unfortunately, the need for dental implants doesn’t mean they have the ability to afford dental implants. If you don’t have ways for them to afford their care, they can’t move forward even if they wanted to.
You can do everything right and improve your closing rate but there will not be a magic set-it-and-forget-it marketing campaign. You must constantly tweak and optimize every part of the process.
Ugly Truth: Learning How to Qualify IS the Work of the Campaign
When your marketing campaign is done right, it will qualify candidates and you win. When it’s not done well you’ll get frustrated with no-shows, unqualified prospects, price shoppers, or people who are otherwise poor fits.
You have to test leads within your dental implant marketing campaign to pre-qualify candidates. Even more important, however, is to have systems in place at your practice to confirm a lead is qualified before spending lead bringing an unqualified lead in for an appointment.
The best dental marketing companies will coach you and your team to qualify leads so you don’t waste time and money. They will help you create efficiencies and set up your practice for better success. With that in place, it is then up to you and your dental team to close.
Getting a coach like Driven Dental Implant Marketing can make the difference between succeeding and failing in your dental implant marketing campaign. We have generated tens of thousands of dental implant patient leads for practices. We know what works and what doesn’t work at every step of the way. That’s why many practices struggle to market their implant practices on their own. They don’t have the benefit of having worked with so many practices.
A great coach can ensure you have realistic expectations and confidence going into each implant marketing campaign. We can prepare you with the right tools to handle the expected challenges expertly. We can keep you motivated, accountable, and consistent.
In the End, the Choice Is up to You to Do the Work
The ultimate success of your dental implant marketing campaigns is up to you and your dental team. Dental implant marketing can be tough, but working with a proven dental marketing company like Driven Dental Implant Marketing can help. We not only know how to quality dental implant patient leads but we know how to help you close them. We can coach you through every step of the process.
If you want help running a dental implant marketing campaign that will get you leads who you can convert into quality patients, book a FREE 15-minute strategy session with Driven Dental Implant Marketing right here on drivendentalmarketing.com. Also, be sure to connect with us on social media to get the best and latest strategies for growing your practice using dental implants.