3 Ways to Fix a Failed Dental Implant Marketing Campaign
Driven Dental Implant Marketing has run dental implant marketing campaigns for clients all around the country. From large practices to small ones, specialists and general dentist, we have seen it all.
Some of our clients had never before run dental implant marketing campaigns. They may have run other dental marketing campaigns but had never before done marketing for dental implants.
Others came to us after having experienced mixed results from another agency or by running dental implant marketing campaigns on their own. Some of those practice leaders come to us understandably skeptical about dental implant marketing. But, many times, those practice leaders were only a few tweaks away from much better results.
If your dental implant marketing campaigns have not been performing, one of these fixes might be all you need to do.
Choose the right ad platforms for your dental marketing campaign.
Not all ad platforms are created equal. We have achieved the best results for our clients using Google Ads (formerly Google Adwords) for dental implant marketing. With Google Ads, we can target people who are actively looking for teeth replacement solutions. Because Google is the top search engine, the vast majority of search activity for dental implants happens on this platform.
The next best results we have achieved came by using Facebook ads to attract dental implant patients. Facebook advertising does not have the same ability to target people searching for teeth replacement solutions. But it does have two features that can help you target people looking for dental implants. First, you can upload a specific list of patients who you know to need dental implants. Second, you can install a small snippet of code to your website—which Facebook calls its tracking pixel—and post ads to people who land on dental implant content on your website. That process is called “retargeting” in advertising terms.
We like to use Facebook and Google together for even better results. We attract new people using Google and then run retargeting ads on Facebook to people who landed on your dental implant content.
Target the right audience for your dental implant marketing campaign.
If you have been running ads using Google Ads, you might be able to improve your results by changing your targeting strategy.
For example, if the only thing you do is post ads to people who search for “dental implants,” you have no way of knowing from where the person will be searching. The vast majority of those people will likely be in other parts of the country. They would never be your patient. If they click on your ad, you would waste the money you paid for that traffic. Make sure you target people who are actually potential patients. In this situation, limiting your audience based on geography could quickly improve results.
On Facebook, many dentists target high-income earners because dental implants cost so much. The problem with that is most high-income earners do not need dental implants. Most had dental insurance their whole lives. They have taken care of their teeth.
We suggest avoiding the temptation to target people based only on demographic information. Instead, install Facebook’s tracking pixel on your site, and target people who visit your dental implant content. Or, upload a list of people on your patient list who you know need (and are considering) dental implants. A Facebook audience made of those two categories of people will likely far outperform other audiences.
Clarify your message for your dental marketing campaign.
Dental marketing campaigns must be one cohesive and progressive sequence. Your copy must match the platform. On Google, that means to answer the questions your ideal patient must have if they search the term you are targeting.
If you are targeting “best dental implant dentist in Philadelphia” do not run an ad that says “Dental Implants $99 per month.” Someone looking for the “best dental implant dentist” in their area is unlikely to be tremendously price sensitive. They are not searching for “affordable,” “low cost,” or “cheap” dental implants. They want “the best implant dentist.”
Your ad copy should address what makes you the best dentist. Highlight things like your experience or training, whatever is most impressive.
When people click on your ad, make sure they go to a landing page that reinforces your status as a quality dentist. Include reviews and testimonials from patients talking about how great you are at placing implants.
Are you ready to give your dental marketing campaigns a checkup?
Many dental implant marketing campaigns are one or two tweaks away from much better results. If you have not reviewed your dental implant marketing campaigns in a while, take a look and see whether one or more of these three fixes are what you need. Make sure you are placing ads on the right ad platforms. Check your target audience. Clarify your message. Then celebrate as your campaigns begin to perform better.
If you want help, book your FREE 15-minute strategy session with Driven Dental Implant Marketing right here on drivendentalmarketing.com. And be sure to connect with us on social media to learn more about proven dental implant marketing strategies.