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Three Signs You’ve Been “Hope Marketing”

If two practices want to attract the same patients at the same time, why would one regularly close high-value cases while the other struggle—even if it hires a “dental marketing agency” to help? It all comes down to the difference between hope marketing and using proven methods to expect positive results. Practices that get the […]

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How to Evaluate Dental Implant Lead Quality

When evaluating a dental implant marketing campaign, you must look closely at dental implant lead quality. Implant lead quality is perhaps the most important factor in determining your return on investment on an implant marketing campaign. After all, what good is it to pay to generate leads that are unlikely to convert to patients? Here’s […]

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