Three Signs You’ve Been “Hope Marketing”

November 21, 2019

If two practices want to attract the same patients at the same time, why would one regularly close high-value cases while the other struggle—even if it hires a “dental marketing agency” to help? It all comes down to the difference between hope marketing and using proven methods to expect positive results. Practices that get the best results avoid hope marketing. Practices that get inconsistent or poor results use only proven methods. Here’s what that looks like.

Why some practices struggle to market an implant practice.

Practices that regularly close high-value cases know their efforts will generate leads and expect their team to close those cases. The practices that struggle don’t know any of that; they just hope their efforts will work.

If you’re struggling to build an implant practice, chances are your marketing strategy is only good enough to let you hope for positive results. You can quickly boost your results by implementing a plan that allows you to expect positive results.

The three telltale signs hope is veering you off track.

While results can never be guaranteed, you can stop hoping and start expecting positive results by simply planning your marketing campaign differently. 

Marketing that only allows you to hope for results generally happens in one of three ways: 

First, a practice owner comes across an ad or two from other practices and tries to replicate it. This method almost never works because the ad itself is only one small piece of the puzzle.

Second, a practice owner hires a “dental marketing company” with little experience or with some marketing experience but little experience with dental implant marketing. This almost never works because dental implant patients are unique in many ways. What works to attract other dental patients won’t work for dental implant patients. An inexperienced “dental marketing company” or one that does not specialize in implant patients often doesn’t have the experience or specialized knowledge required to attract and close implant patient leads.

Third, the practice’s efforts to grow their implant practice are focused only on generating leads and neglect the other two critical pieces of the puzzle. This typically occurs when a practice hires a dental marketing company that is focused solely on lead generation and not on helping you close those leads. We built Driven Dental Implant Marketing with the mindset of helping practices close implant cases, not just generate leads. When we generate leads for our clients, they know exactly what they need to do to close those leads.

The simple shift away from hope marketing to allow you to expect positive results.

If you want to stop hoping and start expecting positive results from your marketing, you need a better plan. As simple as it sounds, that’s all it takes.

Is your marketing plan based on proven methods for attracting dental implant patients in particular? Does your implant marketing plan address improving case acceptance for implant patients? Does it involve training your team to handle inbound calls in such a way that gets leads to schedule appointments? And does it include overcoming the biggest obstacle to implant case acceptance so you can help patients afford the care they want?

If the answer to those questions isn’t an unequivocal “yes,” you are stuck in hope marketing. You can only shift to a marketing plan that allows you to expect positive results by shifting to a plan in which the answer to every one of those questions is “yes.”

You need to be intentional about marketing directly to implant patients. That means matching your marketing to dental implant patients’ decision journey. It means getting your whole team on board with your plan and setting them up to succeed with proper training. It means having the internal systems in place to convert leads to patients and help implant patients afford their care.

Otherwise, you can only hope for positive results from your implant marketing. You will never be able to expect to generate and close implant patient leads.

Are you being intentional with your dental implant marketing or just using hope marketing?

If you’re looking to grow your implant practice, you must be intentional about doing it the right way. A high-profit implant practice will not grow on its own. The only things that grow on their own are weeds and our waistlines! Nothing good grows on its own!

If you want help, schedule a FREE strategy session with the experts at Driven Dental Implant Marketing to discuss how we can create and implement a proven, personalized dental implant marketing plan for you.

And be sure to connect with us on social media to learn more about proven dental implant marketing strategies.


Stop chasing unqualified leads and wasting your valuable chairtime. Learn how to fill your operatories with patients who are pre-qualified and serious about moving forward with your high-value treatment.

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Stop chasing unqualified leads and wasting your valuable chairtime. Learn how to fill your operatories with patients who are pre-qualified and serious about moving forward with your high-value treatment.