How to Find the Best Dental Implant Marketing Ideas

If you want to get more dental implant patients, finding the best marketing ideas that work with dental implant patients is critical. We have many ways to find dental implant patients. You do not have to look further than the countless lists of dental implant marketing ideas, including:

  • Getting Referrals
  • Internal Marketing
  • Google Ads
  • Facebook Marketing
  • Dental Implant Seminars
  • Directory Listings with Dental Implant-Related Content
  • Digital Press Releases
  • Direct Mail
  • Radio Advertising
  • TV Advertising

We could go on and on listing dental implant marketing ideas you will find in generic list posts online. As a leading dental implant marketing company, we have evaluated thousands of implant marketing ideas. There are a million ideas out there. But the truth is ideas are a dime a dozen and those long list articles were probably written more to be recognized by Google than to be helpful to you. That is not to say those marketing strategies cannot produce results. They can—but only if executed properly. Each of those methods can work. Here is how to make sure you get consistent results with your dental implant marketing.

Think strategy before tactics.

Before you spend a penny putting marketing tactics in place, take a little time to consider your overall implant marketing strategy. If you do the opposite you will waste a lot of money. Dental implant patients are different than other patients. Building a high-profit dental implant practice takes three parts working together.

The best dental implant marketing strategies consider all the unique elements of a dental implant practice into account before deciding what marketing tactics to use. That’s why our proven dental implant marketing strategies work so well. We’ve developed and refined them while generating thousands of dental implant leads for our clients every month. And we work with each of our clients to develop a comprehensive dental implant marketing strategy. Once we have a clear strategy, we then use the right types of proven implant marketing tactics to attract the right type of implant patient leads.

Too many dentists decide they want to grow an implant practice and waste thousands of dollars on marketing tactics that don’t work with implant patients. Or, they use marketing tactics that work but don’t have all three parts of a high-profit dental implant practice in place. Either way, the results are the same: wasted time and money.

Resist the urge to copy a competing dental practice.

It is tempting to try a marketing strategy after seeing another practice using that strategy. But there are two problems with doing that. First, just because someone is doing it, does not mean it is working. Many practices experiment with different strategies, often after reading a generic list of marketing ideas. You can save a lot of time or money by investing in only using proven marketing strategies.

Develop a multi-channel marketing strategy.

There are many variables that go into creating a successful dental implant marketing campaign. For example, if you see someone with a busy dental implant practice using Facebook ads, you do not know other pieces in their marketing campaign. The Facebook ad might be a retargeting ad that is only shown to people who visit the dental implant page on their website.

Those types of ads can be very effective. But you need to first get people to your own dental implant page. That practice likely uses another marketing strategy, such as Google ads, to get people to its dental implant page.

Many practices waste lots of time and money trying to replicate other practices’ marketing strategies. You get much better results getting help implementing a strategy that will work for what you are looking to build that is modeled after what has worked with other practices. An experienced dental implant marketing specialist can help you design that.

Avoid piecemeal dental implant advertising.

One-off advertisements are much less effective than a coordinated multi-channel campaign. A campaign is a series of messages designed to create awareness, educate and build value, develop trust and authority, and ultimately motivate a decision to take action to contact your practice.

The only proven and reliable ways to regularly attract dental implant patients is to use a combination of dental marketing strategies working together. When done well, these are the benefits you can expect from implementing the right marketing ideas:

  • Position your practice as the implant provider of choice in your marketplace.
  • Build awareness for why your practice is the best for dental implants and get patients excited to talk with you.
  • Automatically follow up with dental implant patients to nurture a relationship with them educating them along the way.
  • Keep your practice top of mind while patients do their research, and when they are ready, you will be the practice they choose.

In other words, there is no single best dental implant marketing idea. The best idea is to invest in a holistic dental implant marketing plan that has proven results.

Give your dental marketing campaign time

Too many dental practices waste time and money bouncing from marketing idea to marketing idea with no real plan. They might spend thousands of dollars running online ads with no results and conclude internet marketing does not work. So, they move to the next strategy, waste more money, conclude that strategy does not work, and move on to the next one. And so on and so forth. Months or years later, many of these practice leaders give up. It can be very expensive, time-consuming, and frustrating to bounce from idea to idea with no real plan. That does not work.

Are you ready to get more dental implant patients?

You don’t need marketing ideas to get dental implant patients. Ideas won’t get you patients. Proven marketing plans you execute get you patients. More specifically, holistic dental implant marketing plans get you patients. And the best type of marketing plan is based on proven strategies, modeled after what has worked for others but tailored to your specific practice goals.

If you are ready to get more dental implant patients, scheduling a FREE strategy session with the experts at Driven Dental Implant Marketing to discuss how we can create and implement a proven, personalized Dental Implant Marketing Plan for you.

Nick Pavlidis
 

Nick Pavlidis is a recognized author for several dental implant articles.

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