Benefits of Dental Digital Marketing for Attracting Implant Patients
Dental digital marketing allows dentists to connect with implant patient leads like no other dental marketing strategy. While it can take many forms, dental search engine marketing has proven to offer the most consistent results for dentists.
If digital marketing or other forms of online marketing for dentists, such as dental social media marketing, is new to you, don’t worry. Only the technology involved with online marketing is new. The core reasons digital marketing works so well for dental practices are timeless. Here are many of the benefits of digital marketing for dentists. If you’re in the market for dental marketing services make sure to speak with the dental marketing company about digital marketing.
Dental Digital Marketing Defined
Put simply, dental digital marketing involves reaching dental implant leads using the internet. While digital marketing can take many forms, the two most effective digital marketing strategies we have found include search engine marketing and social media marketing.
Search marketing is much different than traditional marketing strategies. Traditional dental marketing often involves broadcast marketing. With broadcast marketing, you typically put an add on television or radio hoping to reach as many people as possible. Although you generally reach a lot of people with broadcast marketing, the vast majority of them will not be implant patient leads. Even those who are will be very different from each other. Some might be in the early stages of shopping for implants. Others might be ready to make a decision. Either way, you will be spending a lot of money reaching people who are not likely to become patients.
Search marketing and other digital marketing strategies for attracting implant patients work by placing ads to a much more targeted group of people. When done well, search marketing is more effective than broadcast marketing because your ads only reach people who are actively searching for tooth replacement solutions.
Dental marketing services that specialize in digital marketing for implant patients know what patients typically search for when they are getting close to choosing an implant dentist. They can place your ads only to people in your area conducting searches that suggest they are quality leads.
Why Search Marketing is the Best Marketing Strategy for Attracting Implant Patients
Search marketing isn’t the only digital marketing strategy. Other common dental digital marketing strategies include YouTube, Facebook, and Instagram. The problem with using many other digital marketing strategies is the ads tend to interrupt the user experience on those platforms. For example, people don’t typically go to Facebook looking for dental implants. They go to Facebook to connect with their friends and family. An ad about dental implants will interrupt their experience and feel unnatural.
With search marketing, we know three things about the people we will reach that helps us get much better and more consistent results. First, we know they have a dental need, and typically a substantial one. If they’re searching for terms relating to getting dental implants, they or someone they know is having a problem with their teeth that dental implants can solve. Second, we know they have a sense of urgency. They’re looking for a solution in the relatively near future. Even if they are in the early stages of their search, they are actively looking for information about dental implants. Third, we know they are somewhat educated about dental implants. (Otherwise, they wouldn’t be searching for information about dental implants.)
Educated people with a need and sense of urgency for dental implants are a hot audience. Thus, you will make a much better impact with your marketing dollars than any broadcast marketing strategy can provide.
Improve Search Marketing Results Using Other Digital Marketing Strategies
One of the best benefits of digital marketing for dentists is how well the different strategies can work together to improve results. Specifically, while Facebook and other interruption strategies are not as effective for reaching cold implant patient leads, they can be very effective to get additional touchpoints with leads you found using search marketing.
For example, on Facebook, you can run ads to people who clicked on your Google ad but did not book an appointment. You know those people are educated and have a need and sense of urgency. Thus your Facebook ad will be much more effective than the typical Facebook ad and you can convert even more search engine leads into patients.
A comprehensive digital marketing strategy uses the right mix of implant marketing strategies to attract a steady stream of implant patient leads.
Digital Marketing Helps You Improve Offline Marketing Results
While offline marketing can still be effective, it moves much slower than digital marketing and costs a lot more. For example, with digital marketing, you can test multiple ads at the same time with a small budget. After a few days, you will know what ads work best and can stop the lower performing ones. You have nothing to print or mail. And ads can be live within minutes.
With offline marketing, you need to invest in designing, printing, mailing, and more. And you often need to wait months before knowing whether the ad worked. If not, you have to go through the same process again with a new version. Digital marketing can help you improve your offline marketing by giving you an inexpensive way to optimize your message. Create offline ads based on your winning online ads and you can see improved results.
Additionally, your online marketing campaign gives you a low-pressure invitation to use in offline marketing. For example, instead of asking people who see your TV, radio, and print ads to call your office, give them an option to visit a webpage, just like you do with search marketing. Then you can use online marketing strategies to nurture relationships with people who visit the webpage. One consistent comprehensive message delivered online and offline allows you to nurture deep relationships with dental implant leads. Similar messaging seen multiple times will increase conversions, trigger online searches, and more.
Are you ready to attract a steady stream of implant leads?
Dental digital marketing is one of the best ways to attract dental implant leads. A comprehensive dental implant marketing strategy can potentiate everything you do to attract implant patients.
If you want help, book your FREE 15-minute strategy session with Driven Dental Implant Marketing right here on drivendentalmarketing.com. And be sure to connect with us on social media to learn more about proven dental implant marketing strategies.