How to Choose the Right Dental Marketing Company: A Guide

November 23, 2021

Over 70% of leads aren’t sales-ready when they first interact with your brand. In fact, 79% of leads will never convert into sales.

Meanwhile, about 61% of marketers say lead generation is their main challenge. Marketers are also struggling to engage consumers in real-time, innovate, and create cohesive experiences. 

If you’re struggling with your dental implant marketing strategy, you could struggle to attract new customers, too. Instead, consider partnering with a dental marketing company this year. You can rely on their experience and expertise to set your dental practice up for success.

With their marketing services, you can position yourself as the best dental implant dentist in town. Boosting your credibility could help you generate more leads. As you book more appointments, you can set your entire practice up for long-term growth.

Not sure which dental implant marketing company to hire? Here are five tips that can help you find the right team for the task.

With these tips, you’ll have an easier time narrowing down your choices. You can choose a marketing company based on their expertise and services. Then, you can develop a strategy with your goals in mind.

Set your dental practice up for lasting growth. Discover how to find the best dental implant marketing team for the job with these tips today. 

1. Establish Goals and KPIs

How to Choose the Right Dental Marketing Company

Before you start researching dental implant marketing agencies, take a moment to consider your goals. Why do you want to hire a dental marketing company? What goals will they help you accomplish?

Understanding your goals will help you find a team capable of accomplishing those goals. Otherwise, they might lack the services and expertise you need.

Set goals that are specific and results-driven. Then, set a key performance indicator (KPI) for each goal. Setting goals can help you determine what type of marketing expertise you need. 

For example, you might want to focus on:

  • Building brand awareness and recognition
  • Establishing your credibility
  • Building trust and loyalty
  • Improving search engine rankings
  • Generating more website traffic
  • Booking more appointments
  • Generating more social media followers
  • Gaining email subscribers
  • Improving your ROI

You might want to track KPIs like dwell times, subscribers, or form submissions.

As you meet with different dental implant marketing companies, ask them how they’ll accomplish your goals. For example, they might recommend content creation to position you as a thought leader. Becoming a thought leader could boost your credibility, leading to brand trust.

Once you establish your goals, you can find the right dental marketing agency for the job. 

2. Look for an Experienced Team

How to Choose the Right Dental Marketing Company

Start gathering referrals from other business owners in your professional network. Otherwise, start searching online. You can Google the “best dental implant marketing agency” to get started.

Once you have a list of options, learn more about each marketing agency.

How long has the agency run and operated? Consider how much experience each team member has in the industry, too. Determine if they have additional training or credentials that might benefit your practice. 

Try to find a marketing agency that specializes in marketing the dental implant procedure. 

An experienced team will know how to develop a marketing strategy based on your goals and needs. These teams won’t waste your time or money. Instead, they’ll utilize the best tactics and services to set you up for success.

It’s not enough to find a team with years of experience, though. Make sure their knowledge is up-to-date, too.

For example, are they using the latest social media marketing platforms? Are they up-to-date with web design trends? What about Google algorithm updates?

Make sure the team has the know-how you need to accomplish your goals. 

3. Consider Their Services

How to Choose the Right Dental Marketing Company

Remember, you’ll want to find a dental implant marketing agency that offers the services you need. Otherwise, they might struggle to accomplish your business goals. Here are a few services you might want to consider searching for. 

Brand Development

Nearly 60% of consumers prefer shopping from brands they recognize. In fact, the more they recognize and believe in your brand, the more they’ll shop from you. To reinforce brand familiarity, consumers expect you to maintain brand consistency as well.

In fact, 90% of consumers expect brands to remain consistent across all platforms and channels.

Consider looking for a dental implant marketing company that offers brand development services. Developing a distinct brand will help you stand out from local, competing practices. Branding includes your:

  • Mission statement
  • Vision statement
  • Logo
  • Voice
  • Tone
  • Personality
  • Imagery/photography styles
  • Color palette
  • Font styles

You can work with a dental marketing company to develop your brand and brand guidelines. Creating brand guidelines will ensure every member of your team is on the same page. You can use the same branding elements across every platform.

Maintaining brand consistency could help you generate awareness and recognition.

It takes over five impressions before you start building even a little awareness. If patients aren’t aware your practice exists, they’ll never choose your brand. They’ll turn your attention to another dental implant dentist instead.

Meanwhile, you only have seven seconds to make a strong first impression.

You can develop your branding with your target audience in mind. You might have an easier time appealing to their interests as a result. 

Working with a dental implant marketing agency to develop your branding could help you experience long-term growth. For example, you could start building brand trust. Trust can turn into loyalty.

Your happy, loyal patients might recommend you to their friends and family members. About 62% of customers share deals with their friends. You can use referral marketing to build your practice.

You could retain patients and offer them services in the future, too. In fact, a single customer is worth 10 single-purchase customers.

With a strong brand and loyal following, you can set your dental implant practice up to grow. 

Web Design and Development

If you want to set your dental implant marketing strategy up for success, it’s important to audit your website. A slow, old website could scare away potential patients. They’ll struggle to learn more about your practice and the dental implant procedure, too.

If people leave without exploring your website, your bounce rate will start to increase.

A high bounce rate can hurt your organic search engine rankings. Lower rankings will make it more difficult for people to find your practice online. Competing practices could appear in front of these patients instead.

Before that can happen, look for a dental implant marketing agency that offers web design and development services. A strong dental implant website will act as the backbone (or jawbone) of your entire marketing strategy.

Prospective patients can use your website to learn more about your credentials and expertise. They can read up on the dental implant procedure, too. Then, they can use your website to fill out a form or schedule an appointment. 

If your website offers a negative user experience (UX), visitors will leave without learning about your practice. In fact, about 88% of people won’t return to a site after a bad UX. About 75% of people judge your credibility based on website aesthetics. 

Improving your UX, on the other hand, could yield conversion rates of up to 400%.

Take a moment to run your website through Google’s PageSpeed Insights and Mobile-Friendly Test. Make sure it’s fast and mobile-ready. If it’s not, you’re likely scaring away visitors.

A dental marketing agency that offers web design and development services can improve your website with users in mind. You can boost engagement, reduce your bounce rate, and potentially reach more patients online. 

Content Creation

Remember, you can use branded content to demonstrate your experience and expertise. Look for an agency that can create content for you. After all, you’re busy enough helping patients.

Content can include:

  • Blogs
  • Videos (testimonials, company culture, how-to, etc.)
  • Infographics
  • eBooks
  • Polls
  • Quizzes
  • Webinars

It’s important to continue creating content throughout the year. Otherwise, your website might look stale. You can use content creation to encourage people to return to your site.

Search Engine Optimization

Search engine optimization (SEO) can help your website rank higher on search engines like Google. When someone Googles “best dental implant dentist” or “dental implant procedure,” your website could appear. You can target specific keywords to ensure your site appears in front of prospective patients. 

About 68% of online experiences start on search engines. In fact, over 53% of all website traffic comes from organic searches. Only 0.78% of Google users look at the second page, though.

If you’re not ranking at the top of a search engine results page, there’s a chance prospective patients aren’t finding your website. Remember, they won’t choose your practice if they don’t realize you exist. With SEO, you can improve your rankings to reach more patients online.

In fact, SEO drives 1,000% more traffic than organic social media. 

Ranking at the top of a search engine results page will help you generate brand awareness and recognition. You’ll also generate more traffic to your website, potentially leading to more leads. Leads from SEO even have a 14.6% close rate. 

Your website could appear before anyone else’s during a search. You could position yourself as the best dental implant dentist in town as a result. Your credibility will rise, encouraging brand trust with it. 

Working with a dental marketing company can help you improve your rankings for a range of search terms. You can develop content based on the phrases people use to find full-mouth dental implants.

SEO is a cost-effective marketing strategy, too.

Once you improve your rankings, it can take a while before someone knocks you down. You can remain at the top of a search page to continue generating results.

You can also develop a local SEO strategy to appeal to nearby patients. In fact, about 30% of all mobile searches are location-based. About 76% of people who search for something nearby visit a business within a day.

About 28% of those searches result in purchases.

With a strong SEO strategy, you can appeal to nearby patients and help them learn more about the dental implant procedure. They’ll recognize your experience and expertise after exploring your website. Then, you can book more appointments and continue growing your practice. 

Pay-Per-Click Advertising

Look for a dental marketing company that offers digital advertising services, too. Pay-per-click (PPC) ads can appear as people search for specific keywords. You can also appear based on demographics.

When someone clicks on your ad, they’ll reach a landing page on your website. Then, you’ll have the chance to convert that visitor into a lead.

It’s important to find an agency that has years of experience with PPC advertising. Otherwise, they could blow through your budget. 

Social Media Marketing

You can use social media marketing to interact with current or potential patients. Look for a marketing agency that can boost your following. Ask how they intend on engaging your audience online, too.

For example, they might recommend live Q&A video sessions. 

4. Determine Their Reputation

Once you find an agency that offers the services you need, look for client reviews. Check the agency’s Google My Business and BBB listings. Ask if you can speak with some of their recent clients.

Look for an agency that already has a strong reputation. You’ll have peace of mind choosing an agency others have trusted in the past. 

Ask if the agency can provide case studies, too. Case studies will help you determine if they can accomplish your goals. You can review the results of their campaigns and determine how they’ve helped previous clients. 

5. Discuss Pricing

Interview at least three different dental implant marketing agencies. Ask about their process and ability to accomplish your goals. Then, get an itemized list of their services.

Consider how each agency determines its pricing. Then, review the contract.

What if the company fails to accomplish your goals or meet your expectations? Consider how often you’ll communicate, too.

Don’t choose the cheapest agency you find. Instead, review your notes. Finding a capable, experienced team will benefit your practice more in the long run. 

Brush Up: 5 Tips for Choosing the Best Dental Marketing Company

Ready to set your dental implant practice up for lasting growth? Use these tips to find the best dental marketing company around. With their experience and expertise, you can appeal to more prospective patients.

Then, you can demonstrate your expertise, book more appointments, and set your practice up for success. 

Ready to start attracting and converting more high-value patients? We’re driven to make an impact.

Book a strategy call with our team today to get started.

STOP GENERATING LEADS, GET PATIENTS INSTEAD

Stop chasing unqualified leads and wasting your valuable chairtime. Learn how to fill your operatories with patients who are pre-qualified and serious about moving forward with your high-value treatment.


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STOP GENERATING LEADS, GET PATIENTS INSTEAD


Stop chasing unqualified leads and wasting your valuable chairtime. Learn how to fill your operatories with patients who are pre-qualified and serious about moving forward with your high-value treatment.