Marketing Opportunities for Today and the Future with Dr. Paul Goodman of Dental Nachos

June 11, 2020

Driven Dental Implant Marketing’s founder, Charles Biami, recently had an opportunity to sit down with Dr. Paul Goodman of Dental Nachos. The topic? Why and how dental practices can benefit from proven emergency dentistry marketing strategies both during the COVID-19 pandemic and beyond.

If you haven’t had a chance to hear Dr. Goodman’s excitement about the proven marketing strategies we use to help practices with dental implant marketing and emergency dental marketing, you can watch the full interview here

So what makes it so effective and why was Dr. Goodman so excited? Because we do things a bit differently than other marketing agencies. By doing so, we helped practices generate dozens of emergency dental patient leads, even while other practices remained closed. 

"I received over 100 inquiries from patients looking for Emergency Dental Care in only three weeks since Driven Dental launched my campaign. I'm handling most of the calls myself and my assistant is in the office occasionally. I am currently working Mon-Sat limited hours to accommodate the need of those in my community." Dr. Stegall, Choice Dental Associates, Garland, TX

A Proven Approach to Dental Marketing

Since we started Driven Dental Implant Marketing, we have been committed to taking a different approach to dental marketing than other agencies. 

First, we never considered ourselves an independent marketing agency whose sole role is to generate patient leads. We help you and your team convert those leads into actual patients

Second, we made a commitment to consistent learning and improvement. We constantly study patient behavior and optimized our proven marketing campaigns to consistently improve results.

Third, we worked closely with our clients to identify additional marketing opportunities to attract high-value patient leads and achieve industry-leading returns for our clients. 

Together, these three commitments helped us generate thousands of dental implant patient leads for our clients. It also helped them convert those leads into high-value dental implant patients. And that has helped us serve our clients well in any environment, most recently by helping them market even during the middle of the COVID-19 pandemic. Here’s how.

Marketing a Dental Practice During the COVID-19 Pandemic

The COVID-19 pandemic forced practices around the country to close to all but emergency dentistry. Some practices chose to completely close, not even offering emergency dentistry.

Of the practices that stayed open, some took an active approach to emergency dentistry, putting in place emergency dentistry campaigns to let patients know they were open.

Others took a passive approach, answering the phone if someone called but not putting in place any marketing campaigns.

The ones who put in place emergency dentistry marketing campaigns quickly learned how effective they can be. This is true not only during pandemic times. It’s true at all times.

Why Emergency Dentistry Marketing Works so Well

Emergency dentistry marketing campaigns are not just for times when practices close. They work in good times and in bad. 

Emergencies happen in good times and bad. In good times, patients who do not have a practice home search for emergency dentistry. In tougher times, even more patients are searching for emergency dental services. 

If your practice is ready to serve them and is running proven emergency dental marketing campaigns, you can get a steady flow of emergency patients. Charles and Dr. Goodman discussed exactly how this works in their discussion. 

Are you experiencing the benefits of emergency dental marketing campaigns?

If you haven’t been active in marketing emergency dental services, now is the time to start. You could be missing out on a steady stream of patients to support your practice in good times and bad.

To learn more about how emergency dental campaigns could work for your practice, schedule a free strategy call with our dental marketing experts today.


Stop chasing unqualified leads and wasting your valuable chairtime. Learn how to fill your operatories with patients who are pre-qualified and serious about moving forward with your high-value treatment.


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Stop chasing unqualified leads and wasting your valuable chairtime. Learn how to fill your operatories with patients who are pre-qualified and serious about moving forward with your high-value treatment.