Do you want to have the key to succeeding in implant marketing? Most dental implant practices are concerned about one thing: increasing their base of patients and case acceptance rate. However, in our time partnering with dental practices to this end, we’ve found a few facts about implant marketing that seem obvious… only, nobody talks about them. They feel obvious once you know and understand them, but since they get discussed so little, they remain a secret for many dentists.
If you know and understand these secrets to implant marketing, you’ll have a much easier time getting your implant practice to succeed. It will become profitable much faster, and you’ll see a higher rate of case acceptance for your treatments. If you don’t understand them though, you run the risk of having competitors overtake you… even if they don’t work as hard as you do.
By the way, Driven Dental’s own Charles Biami discussed these secrets and much more on a recent podcast with Dr. Eric Block. Check it out if you haven’t yet!
Without further ado, here are the truths to dental implant marketing that nobody explains… until now.
1. Most patients want to say yes to treatment.
When you offer dental implants, you might be surprised to know that most patients actually want the treatment you offer. How could this be in light of all the patients who choose not to move forward? It typically comes down to a couple of major barriers holding them back from committing.
The biggest barrier to case acceptance? You guessed it, cost. Nothing prohibits your potential implant patients as much as the financial concerns they have. We can’t change that. But what we can do is make implant treatment as accessible as possible by giving patients multiple methods to afford treatment. This includes medical insurance, which can help a few people. But to reach the greatest number of potential patients, we also recommend financial plans.
2. Outsourcing work to specialists will speed up success.
It’s certainly not a secret that building a successful implant practice takes a great deal of hard work. Nobody disputes that. However, few dentists consider the ways they can split the workload up into different chunks that various experts can take care of for them. We’ve all heard the adage that splitting up a big project into manageable chunks makes it easier and far less stressful, but in our time working with dentists we’ve found very few who are willing to give away parts of their practice to experts.
Don’t get us wrong; there is certainly a high demand for dental implants. But building a successful implant practice isn’t easy. That is, it isn’t easy if you do it all by yourself. Instead, consider outsourcing work to specialized experts. This includes but isn’t limited to tasks like marketing, financing, patient relationship management, medical billing, and even patient qualification (attracting prequalified patients).
3. You can go much farther with a lead nurturing specialist.
In a similar vein as the previous secret, having a lead nurturing specialist will help your implant practice grow like none other. That’s why we wanted to talk about it as its own section.
Let’s face it: your team has a lot to do. They manage schedules, billing, intake, insurance, prep, accounting, HR, and so much more. It’s easy to let something critical, like patient relationship management, fall through the cracks. And when that happens, the results are plain to see: More people end up in your chair who are simply not ready to move forward.
Instead, hire a specialist to manage marketing leads. This is so important that it should be its own job. There should be one person on your team dedicated to initiating and nurturing relationships with potential implant patients. They should be an expert in CRM tools and customer service.
If that’s not something your practice can currently afford, then you should highly consider partnering with a Virtual Patient Advocate (VPA). A VPA sends you hand-delivered, pre-qualified, and primed dental implant leads–all without breaking the bank.
4. Marketing campaigns take time to build profits.
Dental practices that succeed at offering implants do so by mapping out their vision and committing to the followthrough. When a dentist learns implants, they often hear the promise that it will bring in plenty of profit for their practice. While that’s true, not everyone talks about the length of time required for them to pay off.
Green If you hear it nowhere else, then hear it from us: It often takes a few months for your implant practice to pay off. This process is significantly expedited by intelligent marketing campaigns, but even then, it still takes time.
Expect a consistent buildup over the course of a few months… and THEN profit. Think about it in terms of the stock market: this is about long-term investment, not short-term day trading. Visualize what you can accomplish, imagine the end-state, and then reverse engineer your steps to get there. Of course, this entire process becomes much easier by partnering with an implant marketing expert. At Driven Dental, we specialize in delivering implant patients, not mere implant leads. If you’re curious about how we can speed up your implant practice’s success, then consider booking a FREE strategy call with us. At the very least, you’ll walk away with more knowledge about making your practice more profitable.