When building an implant practice, you must decide between hiring a dental marketing agency that specializes in dental implant marketing or a general agency. The truth is, any dental marketing agency can help you get more patients. If you’re looking to build a dental implant practice, however, dental marketing agencies that specialize in marketing to implant patients will help you hit a bullseye with your marketing much more frequently than generalists for at least three reasons.
Dental Marketing Agencies that Specialize Understand What Makes Dental Implant Patients Unique
Dental implant patients are unlike other dental patients for several reasons. First, implant patients generally already want a dental implant. They can see or feel a problem in their mouth and know dental implants are the best solution. Many of them are actively searching for dental implants. They’ve at least researched teeth replacement options.
When a patient is in the process of researching teeth replacement or dental implants in particular, what they need to learn before moving forward is unique. Only a dental marketing agency that specializes in implant marketing understands what motivates implant patients.
One of the biggest differences between implant patients and other patients is the complex nature of the buying process. While dental implants are life-changing for patients, they are also pricey. Implant dentists need to build trust with patients throughout the marketing process. They will tailor ads to get implant patient leads to trust you and ensure the other parts of your ad campaign include the specific things implant patient leads look for when choosing a dentist.
Specialists Understand How to Find Implant Patients
What works with marketing for one procedure doesn’t always work with dental implant marketing. This is especially true with dental implant marketing. Implant patients do a number of things online before choosing an implant dentist. They conduct very specific research at various stages of the buying process. Specialists know where to go to find patients who are closer to moving forward with their treatment.
Because of this specific process, as well as the high trust level required, the best dental implant marketing strategies utilize a combination of dental implant marketing strategies. This allows you to place the right ads, in the right places, and at the right time to generate quality implant patient leads. You can’t just place one ad and generate quality leads on a regular basis.
Specialized Dental Marketing Agencies Can Help You Convert Implant Leads to Patients
A dental marketing agency that specializes in dental implants knows converting implant leads into patients is a team effort. They will help you prepare to overcome the biggest barriers to implant case acceptance. And they will train your team to conduct proper implant patient intake and relationship building to get patients comfortable moving forward.
Choose a Dental Marketing Agency that Specializes in Implants!
Not all dental marketing agencies are created equal. When building a dental implant practice, work with a dental marketing agency that understands what makes implant marketing unique. That can help you hit your target every time. You’ll get better leads and convert more of those leads to paying implant patients.
If you want help attracting and converting more high-value dental implant patients, book a FREE 15-minute strategy session with Driven Dental Implant Marketing right here on drivendentalmarketing.com.