When practice owners hire us, we know their goal is to get more dental implant patients. They hire us for results. They want us for our expertise. That’s why we make so much of an effort to help practices ensure they have all three parts of a high-profit dental implant practice in place.
We let all our clients know how implant marketing is just one piece of the puzzle when exploring how to get more implant patients for a dental office. Thus, be wary when dental marketing companies say they can get you “new patients guaranteed.” They might be able to get implant patient leads. But there’s more involved if you want to convert the implant patient leads into actual dental implant patients.
If you’ve been experiencing inconsistent implant production and want to increase implant patient volume, there are things you and your implant marketing company can do to get more implant patients into your dental practice. Here’s how.
Use a Proven Mix of Marketing Methods to Get More Dental Implant Patients
If your implant production is inconsistent, it’s possible that your mix of implant marketing strategies is off. Some practices experience this by relying only on existing patients and referrals to find implant patients. That is a very passive approach to dental implant marketing and results in inconsistent results, at best. You can’t control when an existing patient will need an implant. And you can’t control when a patient will know someone who needs an implant.
You must be more active with your dental implant marketing and focus on utilizing the right mix of multiple implant marketing methods you can control. This means targeting new patients who are actively searching for implants.
For example, when done well, Google Ads offers one of the most effective ways to serve ads to people interested in dental implants. It has proven itself as an effective platform for serving ads to people exactly when they are researching dental implants. But not all people are ready to make an appointment when they conduct their searches. That’s why we also use other platforms when helping clients increase implant patient volume. We use a proven mix of methods to create a simple but comprehensive dental implant marketing campaign for the practices we serve.
With limited time and resources, finding the right mix of marketing methods puts you in the best position to get more consistent implant production.
Nurture Implant Patient Leads to Stay Top-of-Mind
When marketing to implant patients, it can feel like a rollercoaster of production and collections if you don’t properly nurture implant patient leads. It can feel like you’ve wasted money building clinical skills, marketing, and training your team. You can miss implant production goals and not get an ROI on all your efforts.
After targeting new patients when they’re searching for implant patients, you stay top of mind by using the channels where these patients are looking for you and hanging out online to nurture relationships with them.
Facebook is a great platform to do exactly that using retargeting ads. Retargeting ads are ads served to people who have interacted with you online in other places. If you’ve ever shopped on Amazon and many other retail websites, you will likely start to see ads for products you visited but did not purchase when you visit other websites. Those ads are retargeting ads. They’re effective because they help companies create multiple touches with people who they know are interested in their products.
We can do the same to help you get more dental implant patients. Facebook, Google Display Network, YouTube, and other channels allow us to serve retargeting ads. People are so busy today, serving one ad and hoping they remember you will not work. You must nurture relationships with them by serving ads to people who click your Google ad but do not make an appointment. You can do this by serving retargeting to people who visit certain pages on your website. If they visit your implant page, for example, you know they were interested in dental implants. Nurturing relationships with those people tends to give a strong return on investment.
Train Your Team to Convert Implant Patient Leads into New Implant Patients
Using multiple channels to attract and nurture implant patient leads can attract a consistent flow of implant patient leads. You will have created a consistent flow of opportunity for your practice.
From there, it’s critical to make sure your team can consistently convert those opportunities. Otherwise, you will never experience the true growth, consistency, and freedom of building a high-profit dental implant practice.
Are you ready to get more dental implant patients?
With clinical training, proven marketing campaigns, and consistent conversion, you will begin to see much better and more consistent results. You will begin to get new patients coming in with substantial treatment needs. You will place more implants. And you will see production and collections numbers improve and become more consistent.
If you want help putting all these pieces in place for your practice, schedule a FREE 15-minute strategy session with Driven Dental Implant Marketing today. Also, be sure to connect with us on social media to learn more about how to get more dental implant patients.